ASM / RSM - Sales & Marketing

Sales & Business Development

• Achieve assigned monthly, quarterly, and annual sales targets.

• Develop and implement territory sales strategies aligned with organizational goals.

• Drive revenue growth, market penetration, and market share across the assigned territory.

• Identify new business opportunities and explore untapped markets.

Sales Team Leadership

• Lead, supervise, motivate, and guide sales team members to achieve targets.

• Set individual and team objectives and monitor performance regularly.

• Conduct field visits and provide coaching, feedback, and performance support.

• Strengthen team capabilities through continuous training and mentoring.

Market & Distribution Development

• Expand and strengthen the dealer, distributor, and retail network.

• Identify and onboard suitable dealers and distributors.

• Ensure effective market coverage, product availability, and distribution.

• Maintain strong relationships with channel partners.

Sales Monitoring & Reporting

• Review daily, weekly, and monthly sales performance against targets.

• Analyze sales data to identify performance gaps and growth opportunities.

• Prepare sales forecasts, territory plans, and performance reports.

• Present market insights and business updates to senior management.

Dealer, Distributor & Collection Management

• Monitor dealer/distributor stock levels, sales movement, market coverage, and outstanding payments.

• Ensure timely collection of receivables and coordinate with Accounts & Finance.

• Address dealer and distributor concerns efficiently and professionally.

Market Intelligence & Competitor Analysis

• Monitor competitor products, pricing, promotions, distribution, and market activities.

• Gather market intelligence and track customer and market trends.

• Recommend appropriate business strategies based on market developments.

Trade Marketing & Brand Visibility

• Implement regional promotional campaigns and product launch activities.

• Ensure effective product visibility, merchandising, and branding at dealer and retail outlets.

• Evaluate promotional activities and provide recommendations to management.

Customer Relationship Management

• Build and maintain strong relationships with key customers, dealers, and distributors.

• Handle major customer complaints and ensure timely resolution.

• Maintain high levels of customer satisfaction and long-term business relationships.