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Lead and manage all marketing activities for the C&F division, ensuring they support overall business goals.
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Create and implement strategic marketing plans to boost business growth and attract new clients.
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Build and nurture strong, long-term relationships with major clients to ensure satisfaction and retention.
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Track and assess marketing outcomes, preparing comprehensive reports on client feedback, revenue trends, and market insights for top management.
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Work closely with the C&F operations team to ensure smooth service delivery and fulfillment of client expectations.
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Guide and supervise the marketing team—including executives and assistant managers—to maintain high performance and accountability.
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Conduct market studies and competitor evaluations to identify growth opportunities and strengthen competitive positioning.
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Oversee the development of client proposals, quotations, presentations, and other promotional materials.
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Establish and maintain effective standards, procedures, and best practices to enhance marketing efficiency and operations.
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Lead creative marketing initiatives, promotional activities, and strategic business development efforts.