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Don Sumdany Facilitation and Consultancy
Brand Manager
Application Deadline: Dec 26, 2024
Apply Now
Summary
Published: Nov 11, 2024 Vacancy: 1 Gender: Any
Age: Not Specified Career Level: Expert Level Experience: 7 Year
Salary: Tk. 150000 - 180000 (Monthly) Location: Dhaka, Tejgaon
Requirements

Education


  • Bachelor/Honors, Bachelor of Business Administration (BBA), in Business, Marketing, or a related field; MBA preferred.

Experience


  • 7 Year

Additional Requirements


  • Proven experience 7+ years of classic brand management experience in an FMCG or consumer goods sectors, including team leadership experience.
  • Experience with international brands or MNCs is an advantage.
  • Category Planning and Annual Planning skills.
  • Good understanding of PNL.
  • Brand Launch/Brand relaunch plan management.
  • Sales experience will be an advantage.
  • Project Management.
  • Spike in craftsmanship & creativity for marketing concept and communication development.
  • Excellent communication skills as the role will require to communicate with stakeholders from different market mainly Japan. 

Responsibilities & Context

  • Manage and grow Brand through brand-driven activation, renovation of current core portfolio and brilliant implementation.
  • Achieve brand share and profitable growth targets through translation of brand & marketing plans into market-implementation and customer plans (with potential for tailor-made activities)
  • Champion the consumer needs and brand passion within the overall business
  • Champion competitive behavior and mindset throughout the business and translate it into targeted marketing activities to grow brand share
  • Deliver market- and customer-knowledge driven input into innovation platform projects and brand planning to ensure requirements of categories will be met in the future
  • Lead market implementation of those platforms and develop world-class activation mix
  • Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs
  • Represent consumer (insights), brand strategy and product quality requirements on the cross-functional team
  • Translate marketing & category plan into a business framework and optimize commercial opportunities (identify threats). Feed into monthly and annual planning processes.
  • Develop and implement 12–18-month portfolio roadmap including product range & quality, brand build, value delivery for consumers, pricing & affordability, range extension.
  • Pro-actively feed market, category and customer requirements into platform innovation projects
  • Champion optimal launch of innovation platform
  • Work with communication team to ensure single minded communication message is created in line with the brand building communication plan, consistent with category needs.
  • Monitor and review effectiveness of innovation and renovation program to inform future plans. Ensure continued focus on and support of innovation platforms once launched.
  • Management of marketing budgets within agreed targets and align with customer advertising activities.


Compensation & Other Benefits

Other Benefits


As per company policy.

Work Place

Work from Office

Employment Status

Type: Full Time/Permanent

Shift: Day Shift

Job Location

Dhaka, Tejgaon

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Company Information
Company Name: Don Sumdany Facilitation and Consultancy

Address: Block-C, Moshtaque Mansion House-67/A, Rd Number 4, Banani, Dhaka 1213


Business Type:

Media / Advertising/ Event Mgt.

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