Requirements
Education
-
Bachelor/Honors, in Marketing, Business Administration, or related field; MBA is preferred.
Additional Requirements
- 8+ years of experience in category management within the FMCG sector, with a focus on personal care.
- Experience with international brands or MNCs is an advantage.
- Strong understanding of FMCG markets, consumer behavior, and category dynamics.
- Proven track record of developing and implementing successful category strategies.
- Excellent communication, negotiation, and presentation skills.
- Fluent in English; additional language skills are a plus.
Responsibilities & Context
Category Strategy & Planning:
- Develop and execute the category strategy for the Personal Care segment, aligning with company goals and market opportunities.
- Analyze category performance, consumer trends, and competitor activities to identify growth opportunities.
Portfolio Management & Product Development:
- Manage the product portfolio, ensuring optimal product mix and SKU efficiency.
- Collaborate with cross-functional teams (e.g., R&D, Marketing) to introduce new products and improve existing ones based on consumer insights and market needs.
Sales & Marketing Collaboration:
- Partner with sales and trade marketing teams to implement category plans across retail channels.
- Develop and drive promotional plans to boost brand awareness and increase sales, ensuring alignment with brand strategy.
Pricing & Profitability Management:
- Set pricing strategies to ensure profitability while remaining competitive in the market.
- Regularly analyze pricing and cost structures to maximize profit margins and recommend pricing adjustments when necessary.
Data Analysis & Reporting:
- Monitor category performance metrics, market share, and profitability.
- Provide regular updates and insights to senior management, outlining market trends, category performance, and actionable recommendations.
Retailer & Stakeholder Engagement:
- Build and maintain strong relationships with key retailers, ensuring the category is well-represented in stores.
- Engage stakeholders with tailored presentations on category performance, insights, and proposed strategies.
Compensation & Other Benefits
Other Benefits
As per company policy.
Work Place
Work from Office
Employment Status
Type:
Full Time/Permanent
Shift:
Day Shift
Job Location
Dhaka, Tejgaon
