Chief Operating Officer (COO)

• Demonstrated leadership, sound decision-making, effective team management, and strong organizational control skills.
• Strong commercial acumen with a practical understanding of revenue generation, profitability, cost management, and business sustainability.
• Proven experience in B2B lead generation, corporate client acquisition, business conversion, and strategic relationship management.
• Candidates with an established corporate network, strong relationships with key decision-makers, and actionable business leads or opportunities will receive strong preference.
• Excellent communication, presentation, negotiation, persuasion, and deal-closing abilities.
• Strong understanding of advertising agency operations, creative development, campaign planning, digital marketing, media, content production, events and activations, PR, and brand partnerships.
• Ability to assess creative concepts and effectively position agency services from a commercial perspective.
• Proven ability to build, restructure, motivate, manage, and hold teams accountable for performance.
• Ability to work effectively under pressure and take full ownership of challenging business situations.
• Comfortable working with ambitious yet achievable KPIs, revenue targets, deadlines, and performance-based accountability.
• Strong analytical, problem-solving, and conflict-resolution skills.
• Highly proactive, disciplined, execution-driven, and results-oriented.
• High standards of integrity, confidentiality, professionalism, and ownership are essential.
• Candidates whose experience is primarily limited to routine administration, HR, or office operations without substantial exposure to business development, revenue generation, agency operations, or commercial leadership are discouraged from applying.

First 90-Day Expectations — Paraphrased

Within the first 90 days, the selected COO will be expected to:

• Conduct a comprehensive review of the organizational structure, manpower, workflows, existing clients, business pipeline, and departmental performance.
• Identify key operational, manpower, productivity, and revenue-related gaps.
• Develop and initiate an actionable organizational restructuring and business improvement plan.
• Implement clear departmental and individual KPI, performance, and accountability systems.
• Strengthen, restructure, or optimize critical teams based on business requirements.
• Build a qualified, measurable, and conversion-focused new business pipeline.
• Increase corporate client meetings, proposals, presentations, follow-ups, negotiations, and conversion activities.
• Initiate strategies for acquiring retainer clients and reactivating previous or inactive clients.
• Demonstrate measurable improvements in operational efficiency, team productivity, client acquisition, revenue pipeline, business conversion, and organizational accountability.