Digital Marketer

Key Responsibilities

• Develop and execute digital marketing strategies to strengthen brand awareness, increase website traffic, generate leads, and drive sales.

• Manage and optimize social media channels, including Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms.

• Plan, create, and publish engaging digital content such as social media posts, graphics, videos, blogs, and promotional materials.

• Run and optimize paid advertising campaigns using Meta Ads, Google Ads, and other suitable advertising platforms.

• Perform keyword research, SEO, and website optimization to improve search rankings and online visibility.

• Analyze marketing performance using Google Analytics, Google Search Console, and advertising platform insights.

• Monitor campaign KPIs, prepare performance reports, and recommend data-driven improvements based on results and market trends.

• Plan and manage email marketing campaigns, including audience segmentation, content development, scheduling, and performance analysis.

• Conduct market research and competitor analysis to identify emerging trends and new marketing opportunities.

• Collaborate with content, design, sales, and other relevant teams to maintain consistent brand messaging.

• Update and maintain website content, landing pages, and other digital marketing assets as needed.

• Monitor online engagement, messages, comments, reviews, and customer feedback, ensuring timely responses where necessary.

• Manage digital marketing budgets and optimize advertising expenditure to maximize return on investment (ROI).

• Keep up with evolving digital marketing tools, platform algorithms, industry trends, and best practices.

• Perform additional digital marketing duties as assigned by Management.