Requirements
Education
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Bachelor/Honors, Bachelor of Commerce (BCom)
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Bachelor/Honors, Bachelor of Science (BSc), in Computer Science & Engineering
Additional Requirements
- Age must be between 24 to 30 years.
Educational & Professional Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, Information Technology, or a related field.
- Professional certifications in any of the following areas will be highly preferred:
- Google Ads Certification
- Google Analytics Certification
- Meta (Facebook) Blueprint Certification
- SEO Certification
- Digital Marketing Certification
- HubSpot Marketing Certification
- Marketing Analytics Certification
Experience Requirements
- Proven experience in:
- Digital Marketing
- Performance Marketing
- Lead Generation
- Campaign Management
- Marketing Analytics
- Experience working with B2B, SaaS, ERP, Software Products, Technology Solutions, or IT Services will receive preference.
- Demonstrated success in generating qualified leads and improving conversion rates through digital marketing campaigns.
- Experience managing multi-channel marketing campaigns and marketing funnels.
Search Engine Optimization (SEO)
- Strong practical knowledge of:
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Experience conducting:
- Keyword Research
- Competitor Analysis
- Link Building
- Content Optimization
- SEO Audits
- Understanding of Google ranking factors, search algorithms, and SEO best practices.
- Ability to improve website visibility, keyword rankings, and organic traffic performance.
Performance Marketing & Paid Advertising
- Hands-on experience managing and optimizing:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- YouTube Ads
- Display Advertising Campaigns
- Strong understanding of:
- PPC (Pay-Per-Click) Advertising
- Conversion Tracking
- Audience Targeting
- Retargeting Campaigns
- Marketing Funnel Optimization
- Experience improving ROAS (Return on Ad Spend) and campaign ROI.
Analytics & Data-Driven Marketing
- Proficiency with:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Search Console
- Looker Studio (Google Data Studio)
- Ability to:
- Track campaign performance
- Analyze customer behavior
- Generate performance reports
- Create actionable insights from marketing data
- Strong analytical mindset with data-driven decision-making capabilities.
Content Marketing & Conversion Optimization
- Experience planning and executing:
- Content Marketing Campaigns
- Blog Marketing
- Social Media Content Strategies
- Email Marketing Campaigns
- Knowledge of:
- Conversion Rate Optimization (CRO)
- Landing Page Optimization
- User Journey Analysis
- Lead Nurturing Strategies
- Ability to create compelling marketing messages and customer-focused content.
Email Marketing & Marketing Automation
- Experience with:
- Email Marketing Platforms
- Marketing Automation Tools
- Lead Nurturing Campaigns
- Customer Retention Programs
- Understanding of email segmentation, automation workflows, and campaign performance analysis.
Website & Technical Knowledge
- Knowledge of:
- Website Management
- Landing Page Development
- Basic HTML/CSS
- CMS Platforms (WordPress or Similar)
- Understanding of website performance optimization and user experience principles.
CRM & Lead Management
- Experience using CRM and lead management systems.
- Ability to manage sales pipelines, marketing-qualified leads (MQLs), and customer databases.
- Experience aligning marketing efforts with sales and business development teams.
Communication & Leadership Skills
- Strong copywriting, content writing, and communication skills.
- Excellent verbal and written communication in English and Bangla.
- Ability to prepare presentations, reports, and marketing proposals.
- Strong stakeholder management and cross-functional collaboration abilities.
- Experience coordinating with:
- Graphic Designers
- Content Writers
- Developers
- Sales Teams
- Business Development Teams
Responsibilities & Context
Job Overview
We are seeking a highly motivated and results-driven Digital Marketing Executive to develop, implement, and optimize digital marketing strategies that drive brand awareness, lead generation, customer engagement, and business growth. The ideal candidate should have hands-on experience in digital advertising, SEO, social media marketing, content marketing, analytics, and marketing automation.
Key Responsibilities
Digital Marketing Strategy & Campaign Management
- Develop, execute, and continuously optimize digital marketing strategies to increase brand visibility, website traffic, lead generation, and revenue growth.
- Plan and manage integrated marketing campaigns across multiple digital channels.
- Align marketing initiatives with business goals and growth objectives.
- Identify new digital opportunities and emerging market trends to maximize campaign performance.
Performance Marketing & Paid Advertising
- Plan, launch, manage, and optimize paid advertising campaigns across:
- Google Ads
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- YouTube Ads
- Other digital advertising platforms
- Monitor campaign performance and optimize targeting, bidding, creatives, and conversion funnels.
- Manage PPC (Pay-Per-Click) campaigns to maximize Return on Investment (ROI) and Return on Ad Spend (ROAS).
- Conduct A/B testing to improve ad performance and conversion rates.
Content Marketing & Brand Communication
- Develop and oversee content marketing strategies that support brand positioning and customer engagement.
- Create and manage:
- Website Content
- Blog Articles
- Social Media Content
- Email Campaigns
- Promotional Materials
- Landing Pages
- Ensure content aligns with brand guidelines and marketing objectives.
- Coordinate with content creators, designers, and developers for campaign execution.
Social Media Marketing
- Manage and grow the company’s social media presence across multiple platforms.
- Create content calendars and publishing schedules.
- Monitor audience engagement, customer interactions, and brand sentiment.
- Develop social media campaigns to increase reach, engagement, and follower growth.
- Analyze social media performance metrics and recommend improvements.
Search Engine Optimization (SEO)
- Develop and implement on-page, off-page, and technical SEO strategies.
- Conduct keyword research and competitor analysis.
- Improve website rankings on search engines through SEO best practices.
- Optimize website content, metadata, and user experience for better organic visibility.
- Monitor SEO performance using industry-standard tools.
Website Optimization & Analytics
- Monitor and improve website performance, user experience, and conversion rates.
- Analyze website traffic, user behavior, and engagement metrics.
- Implement conversion rate optimization (CRO) strategies.
- Work closely with development teams to enhance website functionality and performance.
Marketing Analytics & Reporting
- Track and measure campaign performance using tools such as:
- Google Analytics
- Google Search Console
- Meta Business Suite
- LinkedIn Analytics
- Marketing Automation Platforms
- Generate regular reports and dashboards.
- Provide actionable insights and recommendations based on performance data.
- Analyze customer acquisition costs, conversion rates, and marketing ROI.
Lead Generation & Conversion Optimization
- Generate, qualify, and nurture marketing-qualified leads (MQLs).
- Collaborate with sales and business development teams to improve lead conversion rates.
- Design and optimize lead generation funnels.
- Implement strategies to increase customer acquisition and retention.
Market Research & Competitive Analysis
- Conduct market research to identify industry trends and customer preferences.
- Analyze competitor activities, digital strategies, and market opportunities.
- Provide insights that support marketing and business development decisions.
Email Marketing & Marketing Automation
- Plan and execute email marketing campaigns.
- Develop customer engagement and retention programs.
- Manage marketing automation workflows and lead nurturing campaigns.
- Monitor email performance metrics including open rates, click-through rates, and conversions.
Budget Management & Resource Planning
- Manage digital marketing budgets effectively.
- Allocate resources to maximize campaign performance and ROI.
- Monitor campaign expenditures and ensure budget compliance.
- Prepare marketing forecasts and performance projections.
Cross-Functional Collaboration
- Work closely with:
- Sales Team
- Business Development Team
- Design Team
- Content Team
- Product Team
- Development Team
- Ensure consistent brand messaging across all marketing channels.
- Support business growth through collaborative marketing initiatives.
Continuous Learning & Innovation
- Stay updated with the latest:
- Digital Marketing Trends
- SEO Updates
- Advertising Platforms
- Marketing Technologies
- AI Marketing Tools
- Industry Best Practices
- Recommend innovative marketing solutions to maintain competitive advantage.
Compensation & Other Benefits
- T/A
- Weekly 2 holidays
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Salary Review: Yearly
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Lunch Facilities: Full subsidize
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Festival Bonus: 2
Other Benefits
Provided according to company policy.
Work Place
Work from Office
Employment Status
Type:
Full Time/Permanent
Job Location
Anywhere in Bangladesh
