Digital Marketing Executive

• Age must be between 24 to 30 years.

Educational & Professional Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, Information Technology, or a related field.
• Professional certifications in any of the following areas will be highly preferred:
  • Google Ads Certification
  • Google Analytics Certification
  • Meta (Facebook) Blueprint Certification
  • SEO Certification
  • Digital Marketing Certification
  • HubSpot Marketing Certification
  • Marketing Analytics Certification

Experience Requirements

• Proven experience in:
  • Digital Marketing
  • Performance Marketing
  • Lead Generation
  • Campaign Management
  • Marketing Analytics
• Experience working with B2B, SaaS, ERP, Software Products, Technology Solutions, or IT Services will receive preference.
• Demonstrated success in generating qualified leads and improving conversion rates through digital marketing campaigns.
• Experience managing multi-channel marketing campaigns and marketing funnels.

Search Engine Optimization (SEO)

• Strong practical knowledge of:
  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
• Experience conducting:
  • Keyword Research
  • Competitor Analysis
  • Link Building
  • Content Optimization
  • SEO Audits
• Understanding of Google ranking factors, search algorithms, and SEO best practices.
• Ability to improve website visibility, keyword rankings, and organic traffic performance.

Performance Marketing & Paid Advertising

• Hands-on experience managing and optimizing:
  • Google Ads
  • Meta Ads (Facebook & Instagram)
  • LinkedIn Ads
  • YouTube Ads
  • Display Advertising Campaigns
• Strong understanding of:
  • PPC (Pay-Per-Click) Advertising
  • Conversion Tracking
  • Audience Targeting
  • Retargeting Campaigns
  • Marketing Funnel Optimization
• Experience improving ROAS (Return on Ad Spend) and campaign ROI.

Analytics & Data-Driven Marketing

• Proficiency with:
  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Google Search Console
  • Looker Studio (Google Data Studio)
• Ability to:
  • Track campaign performance
  • Analyze customer behavior
  • Generate performance reports
  • Create actionable insights from marketing data
• Strong analytical mindset with data-driven decision-making capabilities.

Content Marketing & Conversion Optimization

• Experience planning and executing:
  • Content Marketing Campaigns
  • Blog Marketing
  • Social Media Content Strategies
  • Email Marketing Campaigns
• Knowledge of:
  • Conversion Rate Optimization (CRO)
  • Landing Page Optimization
  • User Journey Analysis
  • Lead Nurturing Strategies
• Ability to create compelling marketing messages and customer-focused content.

Email Marketing & Marketing Automation

• Experience with:
  • Email Marketing Platforms
  • Marketing Automation Tools
  • Lead Nurturing Campaigns
  • Customer Retention Programs
• Understanding of email segmentation, automation workflows, and campaign performance analysis.

Website & Technical Knowledge

• Knowledge of:
  • Website Management
  • Landing Page Development
  • Basic HTML/CSS
  • CMS Platforms (WordPress or Similar)
• Understanding of website performance optimization and user experience principles.

CRM & Lead Management

• Experience using CRM and lead management systems.
• Ability to manage sales pipelines, marketing-qualified leads (MQLs), and customer databases.
• Experience aligning marketing efforts with sales and business development teams.

Communication & Leadership Skills

• Strong copywriting, content writing, and communication skills.
• Excellent verbal and written communication in English and Bangla.
• Ability to prepare presentations, reports, and marketing proposals.
• Strong stakeholder management and cross-functional collaboration abilities.
• Experience coordinating with:
  • Graphic Designers
  • Content Writers
  • Developers
  • Sales Teams
  • Business Development Teams

Job Overview

We are seeking a highly motivated and results-driven Digital Marketing Executive to develop, implement, and optimize digital marketing strategies that drive brand awareness, lead generation, customer engagement, and business growth. The ideal candidate should have hands-on experience in digital advertising, SEO, social media marketing, content marketing, analytics, and marketing automation.

Key Responsibilities

Digital Marketing Strategy & Campaign Management

• Develop, execute, and continuously optimize digital marketing strategies to increase brand visibility, website traffic, lead generation, and revenue growth.
• Plan and manage integrated marketing campaigns across multiple digital channels.
• Align marketing initiatives with business goals and growth objectives.
• Identify new digital opportunities and emerging market trends to maximize campaign performance.

Performance Marketing & Paid Advertising

• Plan, launch, manage, and optimize paid advertising campaigns across:
  • Google Ads
  • Facebook Ads
  • Instagram Ads
  • LinkedIn Ads
  • YouTube Ads
  • Other digital advertising platforms
• Monitor campaign performance and optimize targeting, bidding, creatives, and conversion funnels.
• Manage PPC (Pay-Per-Click) campaigns to maximize Return on Investment (ROI) and Return on Ad Spend (ROAS).
• Conduct A/B testing to improve ad performance and conversion rates.

Content Marketing & Brand Communication

• Develop and oversee content marketing strategies that support brand positioning and customer engagement.
• Create and manage:
  • Website Content
  • Blog Articles
  • Social Media Content
  • Email Campaigns
  • Promotional Materials
  • Landing Pages
• Ensure content aligns with brand guidelines and marketing objectives.
• Coordinate with content creators, designers, and developers for campaign execution.

Social Media Marketing

• Manage and grow the company’s social media presence across multiple platforms.
• Create content calendars and publishing schedules.
• Monitor audience engagement, customer interactions, and brand sentiment.
• Develop social media campaigns to increase reach, engagement, and follower growth.
• Analyze social media performance metrics and recommend improvements.

Search Engine Optimization (SEO)

• Develop and implement on-page, off-page, and technical SEO strategies.
• Conduct keyword research and competitor analysis.
• Improve website rankings on search engines through SEO best practices.
• Optimize website content, metadata, and user experience for better organic visibility.
• Monitor SEO performance using industry-standard tools.

Website Optimization & Analytics

• Monitor and improve website performance, user experience, and conversion rates.
• Analyze website traffic, user behavior, and engagement metrics.
• Implement conversion rate optimization (CRO) strategies.
• Work closely with development teams to enhance website functionality and performance.

Marketing Analytics & Reporting

• Track and measure campaign performance using tools such as:
  • Google Analytics
  • Google Search Console
  • Meta Business Suite
  • LinkedIn Analytics
  • Marketing Automation Platforms
• Generate regular reports and dashboards.
• Provide actionable insights and recommendations based on performance data.
• Analyze customer acquisition costs, conversion rates, and marketing ROI.

Lead Generation & Conversion Optimization

• Generate, qualify, and nurture marketing-qualified leads (MQLs).
• Collaborate with sales and business development teams to improve lead conversion rates.
• Design and optimize lead generation funnels.
• Implement strategies to increase customer acquisition and retention.

Market Research & Competitive Analysis

• Conduct market research to identify industry trends and customer preferences.
• Analyze competitor activities, digital strategies, and market opportunities.
• Provide insights that support marketing and business development decisions.

Email Marketing & Marketing Automation

• Plan and execute email marketing campaigns.
• Develop customer engagement and retention programs.
• Manage marketing automation workflows and lead nurturing campaigns.
• Monitor email performance metrics including open rates, click-through rates, and conversions.

Budget Management & Resource Planning

• Manage digital marketing budgets effectively.
• Allocate resources to maximize campaign performance and ROI.
• Monitor campaign expenditures and ensure budget compliance.
• Prepare marketing forecasts and performance projections.

Cross-Functional Collaboration

• Work closely with:
  • Sales Team
  • Business Development Team
  • Design Team
  • Content Team
  • Product Team
  • Development Team
• Ensure consistent brand messaging across all marketing channels.
• Support business growth through collaborative marketing initiatives.

Continuous Learning & Innovation

• Stay updated with the latest:
  • Digital Marketing Trends
  • SEO Updates
  • Advertising Platforms
  • Marketing Technologies
  • AI Marketing Tools
  • Industry Best Practices
• Recommend innovative marketing solutions to maintain competitive advantage.