Digital Marketing Executive

Strategic Marketing Planning

✔ Develop and implement comprehensive marketing strategies to increase brand awareness, customer engagement, lead generation, and sales across digital channels.

✔ Create and manage engaging social media campaigns aligned with Crystal Housing’s business objectives.

✔ Identify key audience segments and develop targeted messaging and marketing content tailored to different customer personas.

Digital Marketing Management

✔ Manage and grow Crystal Housing’s presence across major social media platforms, including Facebook, Instagram, TikTok, and Pinterest.

✔ Create engaging social media content, manage paid campaigns, and regularly analyze campaign performance.

✔ Implement SEO and SEM strategies to improve website visibility, generate organic traffic, and increase conversions.

✔ Set up and manage Google Ads, Meta Ads, and other digital advertising campaigns, including audience targeting, boosting, budget allocation, and performance optimization.

✔ Plan and execute email marketing campaigns to engage customers, improve retention, and generate conversions.

✔ Develop email automation workflows and customer segments to deliver more personalized communications.

✔ Develop and execute a content marketing strategy covering blogs, videos, social media content, and other promotional materials.

Branding & Positioning

✔ Manage and strengthen Crystal Housing’s brand identity across all marketing channels and materials.

✔ Ensure consistent use of the brand’s tone, voice, messaging, and visual identity across customer communications.

✔ Develop communication styles that effectively resonate with target customers and strengthen brand positioning.

Campaign Development & Execution

✔ Plan, execute, monitor, and analyze digital marketing campaigns, including promotional activities, product/project launches, seasonal campaigns, and lead-generation initiatives.

✔ Use data-driven insights to optimize campaigns, improve conversion rates, and maximize ROI on marketing expenditure.

✔ Monitor campaign performance and make timely adjustments to audience targeting, creatives, budgets, and messaging.

Market Research & Customer Insights

✔ Conduct regular market and competitor research to identify customer behavior, industry trends, market opportunities, and emerging digital marketing practices.

✔ Analyze customer feedback, social media sentiment, and market trends to improve marketing strategies and customer engagement.

✔ Develop effective customer targeting strategies based on market research and campaign data.

Influencer & Media Marketing

✔ Identify and collaborate with relevant influencers, bloggers, media outlets, and content creators to expand brand reach and credibility.

✔ Manage influencer outreach, campaign coordination, relationship management, and performance tracking.

Customer Relationship Management

✔ Develop and implement customer loyalty, referral, and engagement strategies to strengthen customer relationships.

✔ Support initiatives designed to increase repeat business, customer retention, referrals, and brand advocacy.

Analytics & Reporting

✔ Track and evaluate the performance of digital marketing campaigns and marketing initiatives using tools such as Google Analytics, Facebook/Meta Insights, and other relevant analytics platforms.

✔ Prepare regular marketing performance reports covering reach, engagement, leads, conversions, campaign costs, and ROI.

✔ Use analytical insights to continuously improve future marketing strategies, campaigns, and customer targeting.