Digital Marketing Executive

 

Requirements

• Strong understanding of digital marketing principles, strategies, and best practices.

• Practical experience with Meta Ads Manager, Google Ads, and social media marketing.

• Basic to intermediate proficiency in SEO techniques and keyword research.

• Familiarity with Google Analytics, Google Search Console, and marketing performance tracking.

• Strong analytical, research, and problem-solving abilities.

• Understanding of key marketing KPIs, including CTR, CPC, CPA, conversions, engagement, and ROI.

• Ability to independently learn and adapt to new marketing tools and technologies.

• Excellent written and verbal communication skills in English.

• Fresh graduates with practical digital marketing knowledge and a genuine interest in the field are encouraged to apply.

• Hands-on experience with AI tools and the ability to explain their practical use in daily work will be an added advantage.

 

Job Context

We are seeking a creative, analytical, and results-oriented Digital Marketing Executive to strengthen the company’s online presence and manage digital marketing activities for international clients. The ideal candidate should have expertise in paid advertising, social media, SEO, content planning, and performance analytics, along with the ability to leverage modern marketing and AI-powered tools to optimize campaign effectiveness.

Key Responsibilities

• Plan and execute digital marketing campaigns for the company and its international clients.

• Manage advertising campaigns across Meta Ads, Google Ads, and other relevant platforms.

• Develop social media strategies, content plans, and publishing calendars.

• Conduct market, competitor, audience, and keyword research to identify growth opportunities.

• Monitor campaign performance and optimize advertising spend, conversions, and ROI.

• Apply basic SEO techniques to improve website rankings, visibility, and organic traffic.

• Track and evaluate marketing metrics using Google Analytics, Google Search Console, and related tools.

• Prepare performance reports and recommend data-driven improvements.

• Perform A/B testing on ad creatives, audiences, landing pages, and campaign strategies.

• Coordinate with designers, content creators, developers, and other team members to deliver campaigns.

• Use AI platforms such as ChatGPT, Claude, and Gemini for research, content planning, campaign development, analysis, and workflow efficiency.

• Explore emerging marketing tools, platforms, and industry trends to improve campaign outcomes.

• Maintain and enhance the company’s digital presence across relevant online channels.

• Communicate with international clients to understand their goals and marketing requirements.

• Keep up with changes in advertising platforms, social media algorithms, SEO practices, and digital marketing trends.

• Identify opportunities to increase lead generation, audience engagement, conversions, and overall marketing performance.