Digital Marketing Executive

• Experience: 1–3 years of hands-on experience in digital marketing, content creation, or visual media (experience in an IT/software environment is a plus).

• Graphic Design: High proficiency with Adobe Photoshop, Adobe Illustrator, Canva, or equivalent design software.

• Video Editing: Solid expertise using Premiere Pro, After Effects, CapCut, or DaVinci Resolve.

• Writing & SEO: Strong written communication skills in both English and Bengali, with experience writing technical blogs, web copy, and SEO content.

• Social Media Management: Practical experience with Meta Business Suite, LinkedIn Page Manager, YouTube Studio, and analytics tools.

• Key Attributes: Self-motivated, detail-oriented, with strong creative direction and the ability to handle multiple project deadlines.

Smart Software Ltd. is a leading enterprise software solutions and IT development firm in Bangladesh, specializing in products such as Smart ERP, Smart HRM, custom web platforms, job portals, and digital marketplaces. We are expanding our creative communications team to drive brand growth, engage our user community, and showcase our software solutions across local and international markets.

Job Summary

We are seeking a creative, tech-savvy Digital Marketing Executive to manage and elevate Smart Software Ltd.'s digital presence. In this role, you will take ownership of multimedia content creation—producing video explainers and promotional clips, designing visual graphics, writing SEO-optimized blog and web content, and orchestrating our social media marketing across all channels.

Key Responsibilities

1. Video Production & Motion Graphics

• Plan, script, shoot, and edit video content including software product demos, feature explainers, customer walkthroughs, and short-form reels for social channels.

• Produce corporate videos, event coverage, and tutorial clips highlighting Smart Software Ltd.'s core enterprise solutions.

• Incorporate motion graphics, screen recordings, captions, and sound design to ensure high production value.

2. Graphic Design & Brand Assets

• Create original graphics for social media posts, display ads, website banners, landing pages, and marketing collateral.

• Maintain consistent visual branding across Smart Software Ltd. and its product suites.

• Develop visual infographics, promotional flyers, and presentation templates for product launches and campaigns.

3. Website & Blog Content Writing

• Research, write, and publish technical blog posts, software user guides, industry insights, and corporate news.

• Draft SEO-friendly copy for web landing pages, product modules, and marketing campaigns to boost organic search rankings.

• Continuously update existing website content to ensure accuracy, strong messaging, and optimal user engagement.

4. Social Media & Community Management

• Manage official social media pages across LinkedIn, Facebook, YouTube, Instagram, and X.

• Develop and maintain monthly content calendars aligned with software updates, company milestones, and marketing goals.

• Engage with online followers, respond promptly to inquiries, and build active professional communities around our products.

• Track analytics and campaign metrics (reach, engagement, click-through rates) to refine future strategies.