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Manage paid advertising and boosting campaigns across multiple platforms, including Facebook, Instagram, and Google.
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Plan, monitor, and continuously optimize ad campaigns to maximize ROI.
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Develop content ideas and campaign concepts aligned with marketing objectives.
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Review and ensure the quality of content, including captions, messaging, and calls-to-action.
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Coordinate closely with the dedicated graphic designer to develop effective creatives.
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Execute SEO initiatives, including both on-page and off-page optimization.
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Conduct keyword research and competitor analysis to inform strategy.
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Enhance the company website’s organic search ranking and increase traffic.
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Track and analyze performance using Google Analytics and Google Search Console.
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Prepare and present weekly and monthly digital marketing performance reports.
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Oversee and manage the company’s overall online and digital marketing activities.
