Education

• Bachelor/Honors, Bachelor of Science (BSc), Computer Science & Engineering, Information Engineering, Information Technology

Experience

• 5 Year

Additional Requirements

Skills

• Search Engine Optimization
• SEO and Digital Marketing

Job Requirements & Responsibilities:

Strategic Planning & Execution:

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Manage marketing budgets effectively to ensure ROI optimization.
• Plan and execute marketing campaigns across SEO, SEM, social media, email, and content marketing.

IT-Specific Expertise:

• Collaborate with the technical team to understand services like digital transformation, custom app development, and core development.
• Design campaigns to highlight World IT Ltd.’s technical expertise.
• Conduct detailed market analysis to identify niche IT client segments and opportunities.
• Support sales teams by generating leads and providing marketing assets.
• Stay updated on emerging IT trends (AI, blockchain, cloud computing) and integrate them into strategies.
• Knowledge of IT products and services from leading tech companies (e.g., Microsoft, Cisco, Google).

Team Leadership & Coordination:

• Lead, train, and mentor the digital marketing team to achieve performance goals.
• Collaborate with other departments to ensure cohesive campaign delivery.
• Set KPIs for team members and monitor progress.

Campaign Management:

• Design, execute, and monitor digital marketing campaigns based on client needs.
• Oversee content creation (blogs, ads, social media posts, website copy).
• Conduct market research to identify industry trends and opportunities.

Analytics:

• Analyze campaign performance using tech tools and present insights to stakeholders.
• Continuously optimize campaigns based on performance data.
• Generate and present service reports regularly.

Brand Growth & Management:

• Strengthen World IT's online presence and global brand image.
• Drive lead generation and customer acquisition strategies to support sales.
• Create thought-leadership content (whitepapers, blogs, case studies).

Requirements:

• Preferred degrees: Bachelor’s/Master’s in Computer Science, IT, Software Engineering, or related fields.
• 5+ years of digital marketing experience, with at least 2 years in a managerial role.
• Proven experience with Google Ads, Facebook Ads Manager, Google Analytics, SEMrush.
• Strong understanding of IT services and emerging technologies.
• Excellent communication, analytical, and leadership skills.
• Proven expertise in managing digital marketing projects and securing clients on online marketplaces (Upwork, Fiverr, etc.).

Scenario-Based 6-Month Plan:

• Client: Smart TV manufacturer with businesses in Finland, Bangladesh, and Korea.
• Team Structure: 10 members (3 Digital Marketing Executives, 2 Content Writers, 2 Graphics Designers, 1 UI/UX Designer, 1 Social Media Specialist, 1 Video Editor).
• Objective: Achieve 20% profit margin per unit with a variable budget.
• Unit Cost: 40K BDT / 350 Euro / 600K South Korean Won per Smart TV.
• Focus Areas:
  • ROI with 20% profit margin.
  • Team sustainability and task management.
  • Client profitability and timeliness.
  • Consider team enlargement or pruning as needed for efficiency.

• Mobile bill
• Performance bonus
• Profit Share
• Salary Review: Yearly
• Lunch Facilities: Partially subsidize
• Festival Bonus: 2

Work Place

Work from Office

Employment Status

Type: Full Time/Permanent

Shift: Day Shift

Job Location

Dhaka, Dhanmondi