Digital Marketing Officer

 

 

• 4–5 years of professional experience in Digital Marketing.

• Strong expertise in Facebook/Meta Ads, Google Ads, SEO, Google Analytics, and lead generation.

• Hands-on experience managing paid advertising campaigns and social media marketing activities.

• Proficiency in Adobe Photoshop, Adobe Illustrator, Canva, or other comparable graphic design tools.

• Basic to intermediate video editing skills using Adobe Premiere Pro, CapCut, Filmora, After Effects, or similar applications.

• Familiarity with Google Search Console, keyword research, and website performance optimization techniques.

• Sound understanding of digital marketing strategies, content marketing, and social media algorithms.

• Strong analytical thinking, creativity, and problem-solving capabilities.

• Excellent communication and interpersonal skills with the ability to work effectively in a team.

• Ability to independently manage multiple projects, prioritize tasks, and meet deadlines.

• Demonstrate a proactive, innovative, and results-focused approach.

Preferred Skills

• Previous experience in Real Estate Digital Marketing.

• Practical experience running Facebook/Meta Ads campaigns for property promotion.

• Understanding of real estate marketing techniques and customer purchasing behavior.

• Ability to produce engaging property promotional content, Reels, and marketing videos.

• Experience in social media account management and brand development.

• Knowledge of digital marketing analytics, campaign monitoring, and performance optimization.

 

Job Context

Online Properties Ltd. is seeking a creative, proactive, and performance-oriented Digital Marketing Officer to strengthen its marketing team. The selected candidate will be responsible for planning, implementing, and managing digital marketing initiatives, driving online engagement, enhancing brand visibility, and promoting the company's properties and services across various digital channels.

Key Responsibilities

• Develop, execute, and manage digital marketing campaigns across Facebook, Google, and other online advertising platforms.

• Create, manage, and optimize Meta Ads and Google Ads campaigns to enhance brand awareness, audience reach, engagement, and lead generation.

• Perform SEO activities, keyword research, and website optimization to improve organic traffic and search engine visibility.

• Track and analyze website performance using Google Analytics, Google Search Console, and other relevant analytics tools.

• Formulate and implement digital marketing strategies in alignment with organizational goals and business objectives.

• Manage and maintain company social media channels, including Facebook, Instagram, YouTube, and other relevant platforms.

• Design engaging social media posts, banners, flyers, promotional materials, and marketing creatives using Photoshop, Illustrator, Canva, or similar applications.

• Produce and edit promotional videos, Reels, property showcase videos, and other visual content for digital platforms.

• Develop compelling marketing copy, captions, promotional content, and digital advertising materials.

• Conduct market research, competitor benchmarking, and audience analysis to identify potential marketing opportunities.

• Evaluate campaign performance, analyze marketing metrics, and prepare periodic performance reports.

• Collaborate with management and relevant departments to plan and execute effective marketing strategies.

• Stay informed about emerging digital marketing trends, tools, technologies, and platform developments.

• Manage multiple marketing assignments simultaneously and ensure timely completion within established deadlines.