Digital Marketing & Social Media Executive

• 1–5 years of professional experience in digital marketing and social media management.

• Previous experience in the e-commerce industry will be highly preferred.

• Practical experience in managing and optimizing paid advertising campaigns on Facebook, Instagram, YouTube, and TikTok.

• Strong knowledge of current social media trends, particularly those relevant to the Bangladesh market.

• Basic skills in content planning, creative development, and copywriting.

• Comfortable analyzing engagement data and advertising performance metrics to make informed strategic improvements.

• Ability to collaborate effectively with designers and video editors to execute creative marketing campaigns.

We are seeking a proactive Social Media Executive to establish and grow BandhuBuy’s digital presence from the ground up. The role will focus on increasing brand visibility, expanding social media audiences, and generating website traffic and sales through effective digital marketing initiatives.

• Develop and manage BandhuBuy’s social media presence across Facebook, YouTube, Instagram, and TikTok.
• Create and execute structured content calendars covering posts, reels, promotional campaigns, and other digital content.
• Plan, launch, and optimize paid advertising campaigns across Facebook, TikTok, YouTube, and Instagram to increase traffic and conversions.
• Work closely with design and video teams to develop engaging and brand-focused creative content.
• Monitor social media growth, audience engagement, and advertising performance, using data insights to improve campaign strategies.
• Manage online communities by responding to comments and messages and maintaining positive customer relationships.
• Identify and coordinate with relevant influencers and micro-influencers for promotional collaborations.
• Assist in launching new products through targeted campaigns, promotional content, and social media activities.
• Research competitors and follow emerging industry trends to keep BandhuBuy’s digital presence engaging, relevant, and competitive.