E-commerce & Digital Marketing Manager⭐ Featured Job

✔ Age: At least 25 years

✔ Proven experience in E-commerce Management, Digital Marketing, Social Media Marketing, or Performance Marketing will be preferred

✔ Strong hands-on knowledge of Facebook, Instagram, TikTok, YouTube, and other digital marketing platforms

✔ Practical experience in planning and managing Meta Ads, Google Ads, paid campaigns, and performance marketing activities

✔ Strong understanding of ROAS, CPA, CTR, CPC, conversion rate, customer acquisition, sales funnel, and other digital marketing KPIs

✔ Experience in developing content calendars, product content, Reels, short-form videos, product descriptions, and promotional campaigns

✔ Good understanding of e-commerce operations, product marketing, website optimization, customer journey, and conversion rate optimization (CRO)

✔ Strong analytical ability to interpret sales, traffic, campaign, customer, and conversion data and make data-driven marketing decisions

✔ Experience using AI tools for content creation, market research, campaign planning, and marketing productivity will be an advantage

✔ Strong communication, creativity, problem-solving, organizational, and project management skills

Job Summary

The E-commerce & Digital Marketing Manager will be responsible for managing the day-to-day operations and online growth of the LogicGo e-commerce platform

The role combines e-commerce management, social media marketing, digital advertising, content strategy, performance marketing, product promotion, and online sales growth. The selected candidate will initially work as a hands-on individual contributor and will gradually take responsibility for building and managing a dedicated digital and e-commerce team as the business expands

Key Responsibilities

✔ Manage the overall day-to-day operations of the LogicGo e-commerce platform, ensuring smooth online business activities and customer experience

✔ Manage, grow, and maintain Facebook, Instagram, TikTok, YouTube, and other relevant digital channels

✔ Develop and execute effective social media marketing and digital marketing strategies to increase brand awareness, traffic, customer engagement, and online sales

✔ Create and manage content calendars, digital campaigns, promotional activities, and social media schedules

✔ Develop engaging product-focused content, including social media posts, Reels, short-form videos, product descriptions, promotional copy, and other e-commerce marketing materials

✔ Plan, launch, monitor, and optimize Meta Ads, Google Ads, and other digital advertising campaigns based on business and sales objectives

✔ Track and analyze key performance indicators such as sales, conversions, ROAS, CPA, CTR, CPC, traffic, leads, and customer acquisition performance

✔ Optimize digital campaigns regularly to improve advertising performance, conversion rates, customer acquisition, and return on marketing investment

✔ Plan and coordinate new product launches, seasonal campaigns, promotional campaigns, special offers, and sales events

✔ Work closely with the Product and Business Teams to identify products with strong online sales potential and develop suitable promotional strategies

✔ Improve product presentation, website content, product pages, customer journey, and conversion funnel to enhance the overall online shopping experience

✔ Monitor competitor activities, market trends, customer behavior, e-commerce trends, social media developments, and digital marketing strategies to identify new growth opportunities

✔ Use AI tools effectively for content creation, market research, campaign planning, competitor analysis, customer insights, and overall marketing productivity

✔ Track and analyze e-commerce sales, website traffic, customer leads, conversion rates, marketing performance, and campaign results

✔ Prepare regular e-commerce, digital marketing, sales, campaign performance, and KPI reports for management

✔ Coordinate with Graphic Designers, Content Creators, Video Editors, Customer Support, Product Teams, and other relevant departments to ensure smooth execution of digital campaigns and online business activities

✔ Initially work as a hands-on digital marketing and e-commerce professional, managing key activities directly and taking ownership of online growth initiatives

✔ Gradually build, manage, train, and supervise a digital marketing and e-commerce team as the business grows

✔ Identify opportunities to improve online sales, customer acquisition, digital brand presence, marketing efficiency, and overall e-commerce performance

✔ Perform other e-commerce, digital marketing, sales, content, and business development-related tasks assigned by management