Executive - Digital Marketing & Basic IT Support

Requirements

• Practical knowledge of Ads Manager, Google Tag Manager (GTM), Google Analytics and commonly used social media management platforms.

• Proficiency in Canva or similar design tools for basic creative editing and adaptation.

• Basic technical knowledge of Windows, TCP/IP, Wi-Fi routers, LAN networks and common office peripherals.

• Ability to review and interpret marketing campaign data using Microsoft Excel or Google Sheets.

• Strong written communication skills in both Bangla and English.

• Well-organized, detail-oriented and capable of managing planned digital marketing activities while handling occasional office IT-support requirements.

Digital Marketing Responsibilities

• Execute monthly content and digital campaign plans across all relevant online platforms.

• Develop captions, promotional messages and creative briefs for designers, video editors and external content partners.

• Monitor and analyze campaign performance using KPIs such as cost per lead, conversion rate, lead quality, ROAS and other relevant metrics.

• Update website content, including product details, promotional offers, blogs and landing pages as needed.

• Assist with basic SEO activities and ensure analytics, advertising pixels and conversion-tracking systems are properly configured and functioning.

• Create, manage, monitor and optimize paid advertising campaigns across Meta, Google, YouTube and other suitable platforms.

• Manage digital enquiries and coordinate their timely handover to the sales or customer-care team.

• Prepare weekly and monthly digital marketing performance reports with key insights and actionable recommendations.

• Maintain a well-organized archive of campaign materials, creative assets and authorized access information.

Basic Office IT Support

• Troubleshoot basic issues related to desktop computers, laptops, Windows, office applications, email systems, printers and scanners.

• Provide first-level technical support for Wi-Fi, LAN, routers and shared office devices.

• Install approved software and assist with computer setup, user accounts and peripheral configuration.