Develop and execute business plans and sales strategies to meet company targets and ensure profitability.

Lead, manage, and mentor the sales team, including setting monthly and annual sales goals.

Prepare annual budgets, sales forecasts, and revenue projections for the sales department.

Achieve individual sales targets assigned by senior management.

Manage relationships and communications with international principals and suppliers, including negotiation and coordination.

Oversee inventory planning, pricing strategies, and negotiations for special projects with suppliers.

Identify new business opportunities, generate leads, and explore potential markets for expansion.

Collaborate with marketing teams to enhance market presence and drive sales growth.

Monitor sales performance, maintain accurate records, and provide regular reports to senior management, including competitor analysis.

Ensure high levels of customer satisfaction, maintain cost control, and adhere to company policies, procedures, and ethical standards.