Requirements
Additional Requirements
Experience:
- Minimum 10-15 years of proven experience in a similar role, with extensive knowledge of accessories trends in the market to expedite expertise development.
Specialized Expertise:
- Profound knowledge in Brand Marketing, Brand Promotion, and Product Marketing.
- Strong understanding of the latest market trends and the ability to apply them effectively in product and brand strategies.
Key Skills:
- Proven ability to coordinate and collaborate among multiple teams to ensure seamless execution of marketing strategies.
- Exceptional proficiency in both written and spoken English.
- Advanced computer literacy, especially with MS Office programs (Word, Excel, PowerPoint).
Responsibilities & Context
We are seeking a creative and dynamic General Manager (GM) - Marketing to lead strategic marketing campaigns and optimize accessory content using analytics and keyword research. The ideal candidate will also drive research into advertising trends and accessory layouts to enhance our marketplace presence.
Marketing Strategy and Execution:
- Oversee all marketing functions within the organization.
- Strategize and plan order collection and execution processes.
- Manage forecasting, pricing, key accounts, expenses, profitability, and branding initiatives.
- Drive new project development to expand market reach and brand awareness.
Team Leadership and Coordination:
- Coordinate effectively with brands and manufacturing industries to align marketing strategies.
- Conduct regular meetings with the marketing team to review targets, refine strategies, and drive results.
Customer and Market Relationship Management:
- Ensure the confidentiality of customer data and sensitive company information.
- Build and maintain strong relationships with existing customers.
Market Analysis and Growth:
- Evaluate and optimize marketing and pricing strategies to maximize revenue.
- Analyze market trends, prepare forecasts, and generate new business leads.
- Increase awareness of product quality and market share through innovative strategies.
Budget and Resource Management:
- Develop and oversee the marketing department’s budget, ensuring cost-effectiveness.
- Manage advertising, branding, and promotional activities to achieve strategic objectives.
Performance Monitoring and Reporting:
- Lead the marketing team to achieve performance goals, ensuring alignment with company objectives.
- Prepare and present detailed reports to top management on marketing performance and future strategies.
Industry Engagement and Promotion:
- Represent the company at trade shows and major industry events to promote products and build brand visibility.
- Stay informed about industry trends, competitor strategies, and emerging marketing techniques.
Compensation & Other Benefits
Other Benefits
As per company policy
Work Place
Work from Office
Employment Status
Type:
Full Time/Permanent
Shift:
Day Shift
Job Location
Dhaka, Gulshan
