GMB & SEO Specialist

 

About KhulnaTech

KhulnaTech is a US-based technology and digital solutions company delivering digital marketing services, software development, and innovative business solutions. The company serves SaaS businesses, law firms, and local service providers across the United States and international markets.

Job Overview

KhulnaTech is seeking a skilled and experienced GMB & SEO Specialist capable of independently managing and executing diverse digital marketing activities.

The ideal candidate should possess strong expertise in Google Business Profile (GMB) management, comprehensive SEO, Local SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).

The role also involves managing social media platforms, optimizing YouTube channels, leveraging AI-powered marketing tools, and analyzing digital performance data. The successful candidate should be capable of handling multiple projects independently, managing priorities effectively, and staying adaptable to the rapidly evolving search and digital marketing ecosystem.

Key Responsibilities

1. Google Business Profile (GMB) Management — Primary Focus

• Manage, maintain, and optimize Google Business Profiles for multiple businesses and locations.

• Enhance local search rankings and Google Maps visibility through strategic profile optimization.

• Optimize business categories, service listings, descriptions, images, posts, and other profile components.

• Perform local keyword research, competitor analysis, citation development, and local ranking assessments.

• Track profile performance metrics, including calls, website visits, direction requests, and other available insights.

• Monitor customer reviews and coordinate suitable responses with the responsible team.

• Resolve profile-related challenges, including verification issues, duplicate listings, suspensions, and other problems while complying with Google's guidelines.

• Ensure accurate and consistent business information across directories and local listing platforms.

• Generate performance reports and identify strategies to strengthen local search presence.

2. Overall SEO and Website Optimization

• Implement on-page, technical, and off-page SEO strategies for websites, landing pages, blogs, and service pages.

• Conduct keyword research, competitor benchmarking, content gap assessments, and search intent analysis.

• Optimize meta titles, descriptions, headings, internal linking, URLs, and website content.

• Identify and monitor technical SEO issues involving indexing, crawling, redirects, broken links, Core Web Vitals, and other website performance factors.

• Develop and execute ethical link-building initiatives to strengthen website authority.

• Work with developers and content writers to implement technical improvements and content optimization recommendations.

• Analyze organic traffic, keyword positions, impressions, clicks, and conversions through Google Search Console, Google Analytics 4, and relevant SEO platforms.

3. Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)

• Plan and execute AEO and GEO initiatives to enhance brand presence across AI-driven search platforms and answer engines.

• Structure website content to deliver clear, reliable, authoritative, and relevant answers to user queries.

• Strengthen content organization, entity consistency, topical authority, and appropriate structured data implementation.

• Investigate brand and website representation in AI-generated responses and identify optimization opportunities.

• Improve brand discoverability across Google AI Overviews, ChatGPT Search, and other emerging AI search experiences.

• Collaborate with content and SEO teams to develop content optimized for both conventional search engines and AI-based discovery.

• Monitor available visibility metrics and assess the effectiveness of AEO and GEO strategies.

4. Social Media Management

• Manage social media profiles across Facebook, Instagram, LinkedIn, Pinterest, and other relevant channels.

• Plan, schedule, and publish approved posts, Reels, videos, and other content in accordance with the content calendar.

• Optimize social media profiles, captions, hashtags, and posting schedules.

• Coordinate with content writers, graphic designers, and video editors to maintain consistent content publishing.

• Monitor engagement, reach, follower growth, and content performance.

• Identify opportunities to increase brand awareness and audience interaction.

5. YouTube SEO and Channel Management

• Conduct YouTube keyword research and optimize video titles, descriptions, thumbnails, playlists, and channel structure.

• Manage video uploads, publishing schedules, and channel content organization.

• Analyze video impressions, click-through rates, watch time, and audience retention.

• Recommend optimization strategies to improve video visibility, discoverability, and channel growth.

6. AI Tools and Marketing Automation

• Utilize AI-powered tools for keyword research, content optimization, competitor analysis, reporting, and marketing operations.

• Identify and implement AI-driven automation opportunities to minimize repetitive tasks and enhance productivity.

• Evaluate emerging AI marketing tools and recommend practical solutions for team workflows.

• Stay informed about search algorithm updates, AI search developments, and emerging digital marketing technologies.

7. Analytics, Reporting, and Collaboration

• Prepare weekly and monthly performance reports covering Google Business Profiles, SEO, AEO/GEO, social media, and YouTube activities.

• Track key performance indicators, evaluate performance trends, and provide actionable recommendations for improvement.

• Maintain accurate records of completed assignments, ongoing projects, and campaign outcomes.

• Collaborate effectively with the digital marketing manager, developers, content writers, designers, and other relevant team members.

• Perform additional digital marketing and operational responsibilities as assigned by management.