Head of Digital Marketing

✔ 3–5 years of relevant experience in digital/performance marketing
✔ Proven track record of scaling brands and optimizing digital advertising spend
✔ Strong expertise in Meta Ads, Google Ads, SEO, Content Strategy, and Lead Generation
✔ Experience in managing end-to-end marketing funnels
✔ Strong understanding of performance metrics, ROI, conversion optimization, and analytics
✔ Ability to design campaigns that attract high-intent audiences and convert inquiries into enrollments
✔ Strong strategic thinking, leadership, and analytical skills

Rico International is looking for an experienced and results-driven Head of Digital Marketing to lead student recruitment campaigns, strengthen our digital presence, and drive full-funnel growth in the international education sector.

 

✔ Develop and execute targeted digital marketing campaigns to drive student inquiries and enrollments
✔ Lead student recruitment and growth initiatives across digital channels
✔ Plan and manage performance marketing campaigns across Meta Ads and Google Ads
✔ Optimize advertising budgets, ROI, conversion rates, and lead quality
✔ Develop and implement SEO and content marketing strategies
✔ Manage the complete digital marketing funnel from lead generation to conversion
✔ Analyze campaign performance and identify opportunities for continuous growth
✔ Scale the brand through data-driven digital marketing strategies