Education

• Masters, in Marketing

Experience

• 4 Year

Additional Requirements

About the Opportunity

KRY International, a leading retail brand in Bangladesh’s mobile phone and gadget industry, is seeking an experienced, high-performing Head of Marketing. In this role, you will lead our marketing division and fuel long-term business expansion through strategic planning, modern branding, advanced digital marketing, and innovative campaign execution.

Core Responsibilities

• Strategic Growth & Brand Impact: Create and execute powerful marketing plans to boost sales, elevate brand presence, and increase consumer engagement.

• Digital Channel Mastery: Oversee all digital marketing operations, including Meta Ads (Facebook & Instagram), Google Ads, SEO, YouTube, Email, and SMS marketing.

• Campaign Execution: Structure and launch major promotional efforts, seasonal events, mega sales, and new product rollouts.

• Brand Consistency: Strengthen the KRY International identity across all online platforms and offline touchpoints.

• Team Leadership: Direct and mentor our creative, content, marketing, social media, and CRM teams to ensure top-quality output.

• Market Research: Perform competitor benchmarking and customer behavioral analysis to uncover fresh market opportunities.

• Budget & Performance Analytics: Manage marketing budgets and measure performance metrics using KPIs, ROI, and ROAS.

• Cross-Departmental Collaboration: Coordinate with Sales, Operations, Customer Service, and Executive Leadership to align on corporate goals.

• Retention & Acquisition: Build customer acquisition, retention, and loyalty programs to enhance customer lifetime value.

• Insights & Reporting: Deliver weekly and monthly reports featuring clear, actionable business observations.

• Brand Alignment: Ensure all marketing initiatives match the company's long-term vision, goals, and official guidelines.

Educational Qualifications

• Required Degree: Bachelor’s or Master’s degree in Marketing, Business Administration (BBA/MBA), Management, or a related discipline.

• Preferred Certifications: Professional credentials in Digital Marketing, Google Ads, Meta Ads, SEO, or Marketing Analytics are a strong advantage.

Experience Background

• Total Experience: At least 4 to 6 years of proven success in Marketing, Digital Marketing, Brand Management, or Business Development.

• Management Experience: A minimum of 2 years spent in a managerial or leadership capacity is preferred.

• Industry Experience: Background experience within the Mobile Phone, Gadget, Consumer Electronics, Retail, or E-commerce industries is highly valued.

Candidate Requirements

• Interpersonal Skills: Elite leadership, communication, presentation, and decisive problem-solving traits.

• Technical Proficiency: Hands-on experience with Meta Business Suite, Google Ads, Google Analytics, SEO practices, CRM systems, and marketing automation software.

• Strategic Execution: Sharp analytical, budget management, and campaign optimization capabilities.

• Work Ethic: Ability to prioritize multiple initiatives and deliver high-quality results under pressure.

• Software Skills: Fluent proficiency in using Microsoft Office tools (Excel, Word, and PowerPoint).

• Tour allowance
• Performance bonus
• Salary Review: Half Yearly
• Lunch Facilities: Partially subsidize
• Festival Bonus: 2

Work Place

Work from Office

Employment Status

Type: Full Time/Permanent

Job Location

Dhaka