Education

• Bachelor/Honors, Bachelor of Science (BSc), Agriculture
• Masters, Master of Business Administration (MBA), Marketing

Experience

• 5 Year to 8 Year

Additional Requirements

Brand Strategy and Execution:

• Develop and adapt brand strategies specific to regional needs.
• Ensure brand consistency across all marketing and promotional efforts.
• Plan and manage campaigns like field demonstrations, farmer meetings, and retail activations.
• Promotional Activities:
• Execute 30+ field demonstrations quarterly and seasonal product awareness campaigns.
• Distribute promotional materials (e.g., branded items, educational resources).
• Organize events such as Haat Day Programs (including miking, MMM, prescription campaigns).

• Conduct regular market research to uncover growth opportunities and address challenges.
• Analyze market trends, competitor activities, and customer preferences.
• Share actionable insights with the broader marketing team for strategy adjustments.

• Lead and motivate a team of MPOs (Market Promotion Officers).
• Conduct performance reviews and facilitate skill development for the team.
• Equip the team with resources and knowledge for effective performance.

• Build trust with farmers, retailers, distributors, and government agricultural offices.
• Address customer queries and complaints to improve satisfaction and loyalty.
• Collaborate with retailers to optimize product placement and promotions.

• Effectively allocate and manage the regional marketing and promotional budget.
• Maximize the return on investment through strategic resource deployment.

• Prepare detailed reports on sales performance, market conditions, and campaign success.
• Share customer feedback and field insights with the head office for product improvements.
• Work with cross-functional teams (digital marketing, product development, supply chain) to ensure alignment.

• Identify new business opportunities by conducting field visits and analyzing gaps in the market.
• Propose strategies to tap into new areas or expand retailer relationships.

• Attend and actively participate in Organized Farmers Meetings (OFM) and campaigns as per business requirements to enhance product knowledge and share promotional information.

• Provide retailers with detailed product information, features, and pricing details for NAC products.
• Collect information on competitors’ products, features, and pricing and share it with supervisors for analysis.

• Arrange and maintain attractive product displays in retail outlets to attract customers and promote sales.

• Adhere to all company policies, including those related to security, safety, and operational procedures.
• Ensure compliance with all relevant standards and best practices during daily activities.

• T/A
• Mobile bill
• Tour allowance
• Salary Review: Yearly
• Festival Bonus: 2

Work Place

Work from Office

Employment Status

Type: Full Time/Permanent

Shift: Day Shift

Job Location

Anywhere in Bangladesh