Marketing Executive (Software Sales & Marketing)

✔ Proven experience in software sales, SaaS sales, or IT marketing will be given preference.

✔ Strong understanding of ERP, HRM, CRM, POS, and other enterprise software solutions.

✔ Excellent verbal and written communication, presentation, and interpersonal skills in both Bangla and English.

✔ Ability to develop and execute effective sales strategies and marketing plans to achieve business targets.

✔ Strong negotiation, persuasion, and client relationship management skills.

✔ Knowledge of digital marketing, SEO, social media marketing, and online lead generation techniques will be considered an added advantage.

✔ Self-motivated, target-oriented, and capable of working independently as well as collaboratively in a team environment.

✔ Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Workspace applications.

✔ Strong analytical, problem-solving, and time management skills with the ability to manage multiple priorities.

✔ Passion for technology, software products, and business development with a willingness to continuously learn new technologies.

✔ Fresh graduates are also encouraged to apply, providing an excellent opportunity to build a career in software sales and technology marketing.

Job Context

Smart Software Ltd. is looking for a dynamic, target-driven, and enthusiastic Marketing Executive to promote and sell the company's software products and IT solutions. The ideal candidate should possess strong communication, presentation, and negotiation skills, along with experience in software or IT sales and the ability to build long-term client relationships. This is an excellent opportunity for individuals passionate about sales, marketing, and the technology industry.

Key Responsibilities

✔ Develop and implement effective sales and marketing strategies to promote the company's software products, SaaS solutions, and IT services.

✔ Identify, approach, and convert potential clients, businesses, and organizations into long-term customers.

✔ Generate qualified leads through cold calling, networking, referrals, digital channels, and field visits.

✔ Conduct market research and competitor analysis to identify new business opportunities, customer needs, and emerging industry trends.

✔ Build and maintain strong, long-term relationships with clients to ensure customer satisfaction, retention, and repeat business.

✔ Present, demonstrate, and explain software products and technology solutions professionally to prospective clients.

✔ Prepare and deliver compelling sales proposals, quotations, presentations, and marketing pitches.

✔ Negotiate contracts and successfully close deals to achieve or exceed assigned monthly and quarterly sales targets.

✔ Manage digital marketing activities, including social media promotions, email marketing, online campaigns, and lead generation initiatives.

✔ Coordinate closely with the Technical, Product, and Customer Support teams to ensure client requirements are properly understood and delivered.

✔ Maintain accurate customer records, sales pipelines, follow-up activities, and CRM data.

✔ Monitor, analyze, and prepare reports on sales performance, marketing activities, customer feedback, and business opportunities for management.

✔ Represent the company at client meetings, exhibitions, trade fairs, seminars, and networking events to promote products and strengthen brand presence.

✔ Stay updated with the latest software technologies, digital marketing trends, and industry developments to effectively position the company's solutions.

✔ Perform any other sales, marketing, business development, or customer relationship management responsibilities assigned by the Management.