Public Relations Executive (PR)

Job Purpose

The Public Relations Executive will assist in managing PMK’s communication, media relations, and public outreach initiatives to strengthen institutional visibility, reputation, and stakeholder relationships in accordance with organizational goals.

Working Hours & Weekly Holidays

• Working hours will be maintained according to PMK’s official schedule.

• Weekly Holidays: Friday and Saturday.

Workplace: Office-based, with field visits when necessary.

Job Location: Based on organizational requirements.

Job Responsibilities

• Maintain professional and cordial relationships with journalists from print, electronic, online, and social media, as well as relevant corporate organizations.

• Develop and maintain strong relationships with editors, senior journalists, chief reporters, and other media professionals to enhance PMK’s public image and support reputation management.

• Coordinate media coverage of PMK’s programs, events, achievements, and initiatives across print, broadcast, and digital platforms.

• Prepare press releases, news articles, feature stories, briefs, reports, and official communications in both Bangla and English.

• Arrange interviews and media engagements for senior PMK officials with newspapers, television channels, and digital media outlets.

• Contribute to the development and implementation of PR and communication strategies to strengthen institutional reputation and brand visibility.

• Assist in organizing communication-related activities, including workshops, seminars, conferences, press briefings, round-table discussions, AGMs, anniversary celebrations, and stakeholder meetings.

• Ensure journalist participation in PMK events and provide necessary hosting and coordination support.

• Capture photographs and videos of organizational events, programs, and field-level activities for documentation and communication purposes.

• Organize and maintain media archives containing published news, television coverage, photographs, and video materials.

• Support content creation and regular updates across PMK’s digital platforms, including Facebook, YouTube, Instagram, X (Twitter), and other assigned channels.

• Develop promotional materials, human-interest stories, success stories, case studies, and documentaries showcasing PMK’s activities and achievements.

• Collaborate with internal departments to gather verified information and ensure the timely distribution of communication materials.

• Maintain updated media contact databases, communication resources, and relevant documentation records.

• Support institutional reputation management by addressing public inquiries and coordinating the timely flow of information.

• Assist in observing national days, cultural celebrations, and special occasions, including International Mother Language Day, Independence Day, Victory Day, National Mourning Day, Pohela Boishakh, Eid, Puja, and other relevant events.

• Assist with market research and communication analysis by maintaining basic databases on products, campaigns, audience engagement, and institutional outreach, where applicable.

• Handle administrative responsibilities related to communication activities, including bill processing and newspaper distribution coordination, as assigned.

• Undertake any additional duties assigned by management that are relevant to public relations, communication, and brand development.