Education

• Masters, Master of Business Administration (MBA)
• Bachelor/Honors, Bachelor of Business Administration (BBA)

Experience

• 3 Year

Additional Requirements

• Plan and execute brand campaigns, seasonal promotions (e.g., Eid, Pohela Boishakh), and partnership-driven activities across both digital and offline channels.

• Collaborate with creative, content, and digital teams to develop impactful campaign assets and messaging.

• Coordinate with sales and operations teams to ensure campaign alignment across in-store and online customer touchpoints.

• Monitor daily campaign performance and provide timely performance updates.

• Communicate with vendors, media partners, and agencies for project execution and progress tracking.

• Audit digital platforms (e.g., social media, website) to ensure campaign consistency and alignment.

• Track campaign KPIs and prepare detailed post-campaign analysis reports with actionable insights.

• CRM & Loyalty Program Management

  • Manage and grow the Club Card loyalty program by analyzing customer data to improve engagement, retention, and customer value.

  • Design and implement personalized communication strategies tailored to customer segments.

  • Maintain and optimize the customer database to ensure accuracy for effective campaign targeting.

  • Regularly review CRM performance metrics and suggest enhancements to increase customer lifetime value (CLV).

  • Promotional Campaigns & Partnerships

    • Plan and execute monthly outlet promotion campaigns to drive customer footfall.

    • Identify and onboard new partners to enhance the Club Card’s value through co-branded campaigns and exclusive offers.

    • Monitor and manage promotional budgets, ensuring alignment with cost-control goals.

    • Develop engaging weekly OVC (Online Video Commercial) or campaign content that is impactful and customer-centric.

    • Negotiate and manage partnership relationships to ensure smooth execution and mutual benefit.

    • Monitor performance of partnership campaigns and propose future collaboration strategies.

    Data Analysis & Reporting

    • Analyze customer behavior and campaign data to generate actionable insights for strategic decisions.

    • Prepare dashboards and reports using advanced Excel skills (e.g., pivot tables, charts, VLOOKUPs).

    • Translate data findings into clear summaries and presentations for internal teams.

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    Strategic Planning & Budgeting

    • Assist in developing the annual marketing plan, including campaign timelines, budgets, and branding initiatives.

    • Design and implement innovative marketing concepts to attract new customers and retain existing ones.

    • Review annual sales data, customer feedback, and campaign ROI to inform future marketing strategies.

    • Contribute to annual budgeting for the marketing department, ensuring alignment with overall business goals.

• Tour allowance
• Provident fund
• Weekly 2 holidays
• Insurance
• Gratuity
• Salary Review: Yearly
• Lunch Facilities: Partially subsidize
• Festival Bonus: 2

Work Place

Work from Office

Employment Status

Type: Full Time/Permanent

Job Location

Dhanmondi