Senior Officer, Social Media & Website

• 1–3 years of relevant experience in a digital agency, media house, university communications office, or in-house digital/brand team.
• Practical knowledge of Meta Business Suite and basic social media publishing platforms.
• Good understanding of the different content formats and purposes across Facebook, Instagram, LinkedIn, and YouTube.
• Ability to interpret basic social media performance metrics and identify effective and underperforming content.
• Understanding of key audience groups, particularly students, parents, and academic stakeholders.
• Basic hands-on experience supporting content creation, including copywriting, visual content, or video coordination.
• Ability to write clear, engaging, and error-free captions and basic video/content scripts.
• Strong coordination and organizational skills, with the ability to manage multiple stakeholders and deadlines effectively.
• Working knowledge of one or more creative tools such as Canva, Photoshop, Premiere Pro, or equivalent software.

Reporting

• The Senior Officer, Social Media & Website will report directly to the Head of Communications.

Job Responsibilities

• Assist in planning and scheduling social media content, particularly for admission campaigns and major promotional initiatives.

• Publish approved content consistently across Facebook, Instagram, LinkedIn, and YouTube, ensuring accuracy and timely posting.

• Coordinate with designers, videographers, students, and external vendors to ensure all required content is prepared on schedule.

• Ensure admission-related posts, graphics, and videos are completed and submitted for review well ahead of the relevant deadlines.

• Organize, maintain, and manage ULAB’s photo and video archives for easy access and future use.

• Assist with updating basic website content, including text, images, documents, and other uploads as required.

• Monitor social media performance and prepare concise reports on reach, engagement, audience growth, and overall performance.

• Identify potential content gaps, delays, and other issues at an early stage and recommend appropriate solutions.

• Follow all content approval procedures, reporting guidelines, and organizational processes as instructed.