YouTube & Social Media Growth Manager

General Requirements

✔ Age: 25–35 years

YouTube Growth & Analytics Expertise

✔ Strong hands-on experience with YouTube Studio and YouTube Analytics.

✔ Strong understanding of YouTube SEO, Search & Discovery, Channel Optimization, and Video Content Packaging.

✔ Proven ability to analyze and improve key performance metrics, including Click-Through Rate (CTR), Audience Retention, Watch Time, Average View Duration, Returning Viewers, and Subscriber Growth.

✔ Strong knowledge of YouTube title and thumbnail strategy and the ability to optimize video packaging for higher click-through and viewer engagement.

✔ Practical experience with YouTube Shorts and short-form video content distribution.

Social Media Growth & Video Distribution

✔ Strong understanding of organic growth strategies for Facebook Pages, Facebook Video, Facebook Reels, Instagram Reels, and TikTok.

✔ Ability to develop platform-specific content and distribution strategies for both long-form and short-form video content.

✔ Strong understanding of audience behavior, content trends, competitor analysis, and digital entertainment consumption patterns.

✔ Ability to identify content opportunities and convert audience insights into actionable content and growth strategies.

Analytics, Monetization & Performance

✔ Strong analytical ability with the capability to interpret platform data and translate insights into practical content optimization and growth decisions.

✔ Understanding of digital content monetization and revenue optimization.

✔ Ability to monitor content performance, identify growth opportunities, and recommend data-driven improvements.

✔ Basic understanding of Google Ads/YouTube Ads, Meta Ads, and TikTok Ads will be considered an advantage.

Professional & Communication Skills

✔ Strong analytical, problem-solving, communication, coordination, and reporting skills.

✔ Proactive, accountable, result-oriented, and capable of taking full ownership of platform performance and growth targets.

✔ Ability to work collaboratively with creative, production, design, video editing, and performance marketing teams.

✔ Strong attention to detail with the ability to manage multiple content priorities and deadlines in a fast-paced entertainment environment.

Entertainment & Content Understanding

✔ Genuine interest in and understanding of films, fiction, web series, Original Films, digital entertainment, and digital storytelling.

✔ Ability to recognize strong hooks, emotional moments, comedic scenes, character moments, and audience-worthy content that can perform well across digital platforms.

Important Note for Applicants

✔ Candidates with only basic experience in social media posting, content uploading, or boosting—without strong hands-on expertise in YouTube growth, SEO, analytics, audience retention, and content optimization—are discouraged from applying.

Job Summary

We are looking for an experienced and performance-driven YouTube & Social Media Growth Manager to lead the growth, optimization, audience development, content distribution, and monetization of 360 Degree Cinema’s digital platforms, including YouTube, Facebook, Instagram, and TikTok.

The ideal candidate should have strong hands-on expertise in YouTube Growth, YouTube SEO, Social Media Analytics, Content Optimization, Audience Retention, Video Distribution, and Digital Audience Development. This role requires a data-driven mindset, strong understanding of platform algorithms, and the ability to turn entertainment content into high-performing digital assets.

Key Responsibilities

YouTube Growth & Channel Management

✔ Take overall responsibility for the growth, optimization, and performance of the 360 Degree Cinema YouTube channel.

✔ Develop and execute data-driven strategies to increase organic views, watch time, subscribers, returning viewers, engagement, and YouTube revenue.

✔ Optimize Original Films, Web/Digital Series, trailers, teasers, Shorts, and other video content for maximum organic reach and discoverability.

✔ Conduct keyword research, audience research, competitor analysis, and content opportunity research relevant to Bangla entertainment audiences.

✔ Optimize video titles, descriptions, keywords, metadata, hashtags, playlists, chapters, end screens, cards, and internal content linking to improve search visibility and viewer engagement.

YouTube SEO, Content Packaging & Optimization

✔ Develop effective YouTube SEO and content packaging strategies based on search trends, audience behavior, competition, and content performance.

✔ Develop and test video title and thumbnail strategies in collaboration with the Graphic/Motion Design team.

✔ Analyze key YouTube metrics including impressions, Click-Through Rate (CTR), audience retention, average view duration, watch time, traffic sources, returning viewers, subscriber conversion, and engagement.

✔ Identify underperforming videos and recommend or implement improvements in titles, thumbnails, SEO, content positioning, packaging, and distribution.

✔ Develop strategies to improve the long-term discoverability and performance of the existing YouTube content library.

✔ Maintain and optimize the YouTube channel homepage, playlists, sections, branding, content organization, and overall channel structure.

Audience Growth & Engagement

✔ Develop strategies to increase audience retention, returning viewers, subscriber growth, engagement, and overall channel loyalty.

✔ Analyze audience behavior and identify content themes, formats, topics, scenes, and storytelling elements that generate strong viewer interest.

✔ Identify high-potential moments from long-form productions, including scenes, dialogues, character moments, emotional moments, comedic moments, and strong hooks, for Shorts, Reels, and TikTok content.

Facebook, Instagram & TikTok Growth

✔ Develop and execute organic video growth strategies for Facebook and Instagram.

✔ Optimize Facebook Videos, Facebook Reels, Instagram Reels, captions, publishing schedules, and platform-specific content formats.

✔ Develop and execute TikTok organic growth and video distribution strategies.

✔ Create platform-specific distribution strategies rather than simply reposting identical content across multiple platforms.

✔ Monitor performance across Facebook, Instagram, and TikTok and continuously identify opportunities to improve reach, engagement, followers, video views, and audience growth.

Content Distribution & Release Strategy

✔ Develop pre-release, release-day, and post-release digital distribution plans for Original Films, Web/Digital Series, and special productions.

✔ Plan content distribution around major releases to maximize organic reach, audience engagement, video views, watch time, and long-term discoverability.

✔ Coordinate the distribution of trailers, teasers, Shorts, Reels, BTS content, character-based content, promotional clips, and other digital assets across relevant platforms.

Creative & Production Collaboration

✔ Work closely with Graphic/Motion Designers and Video/Reels Editors to develop effective thumbnails, trailers, teasers, Shorts, Reels, BTS content, character content, and other digital assets.

✔ Provide data-driven creative insights and recommendations to improve video packaging, hooks, thumbnails, titles, formats, and audience appeal.

✔ Collaborate with the creative and production teams to identify content opportunities from long-form entertainment productions.

Analytics, Reporting & Performance Management

✔ Monitor content and platform performance regularly and provide data-driven recommendations to management and the creative team.

✔ Prepare weekly and monthly performance reports covering views, watch time, CTR, audience retention, traffic sources, subscribers, followers, engagement, top-performing content, and monetization.

✔ Track content performance trends and identify growth opportunities, performance gaps, and areas requiring optimization.

✔ Use analytics and performance data to guide future content, distribution, packaging, and audience-growth decisions.

Monetization & Revenue Growth

✔ Monitor YouTube monetization, advertising performance, and revenue trends.

✔ Identify opportunities to improve channel monetization and maximize revenue from eligible digital content.

✔ Coordinate with relevant teams to support strategies that balance audience growth, content performance, and revenue generation.

Platform Trends & Algorithm Updates

✔ Stay updated with changes to YouTube, Facebook, Instagram, and TikTok algorithms, features, monetization policies, content formats, and best practices.

✔ Continuously test new growth tactics, content formats, optimization techniques, and distribution strategies based on platform developments and audience behavior.

Performance Marketing Coordination

✔ Coordinate with the Performance Marketing team to identify high-performing organic content suitable for paid amplification when required.

✔ Share organic performance insights to help determine which content has strong potential for paid promotion, audience expansion, and campaign performance.

✔ Ensure close alignment between organic content growth and paid digital marketing activities.