Analyze franchise outlet sales, revenue, margins, and profitability to identify trends and improvement opportunities. Prepare daily, weekly, and monthly sales reports, MIS, and dashboards to support business monitoring and decision-making. Evaluate sales performance by outlet, area, and product category against targets and historical results. Forecast sales and support business planning using historical data, market trends, and projected performance. Identify performance gaps, growth opportunities, and key factors affecting sales and profitability. Analyze stock availability, inventory turnover, sell-through rates, and aging to support inventory planning. Monitor franchise-wise target achievement, outlet productivity, and key business performance indicators. Provide data-driven insights and recommendations to the National Sales Head and Operations Manager to improve sales, productivity, and profitability. Support annual budgeting, business planning, and strategic initiatives through data analysis and performance projections. Maintain accurate and consistent data, improve reporting processes, and develop automated MIS and dashboards for timely decision-making.