Head of Marketing (GM)
BioBuild Development Limited
✔ Lead and Manage the Marketing Team: Provide strategic direction, leadership, mentoring, and performance guidance to the marketing team to achieve organizational marketing and business objectives.
✔ Develop Marketing & Branding Strategies: Plan, develop, and implement company-wide marketing, branding, and promotional strategies to strengthen brand visibility and support business growth.
✔ Manage Social Media Operations: Oversee day-to-day activities across relevant social media platforms, including content engagement, audience interaction, communication, and implementation of social media marketing procedures.
✔ Drive Lead Generation: Develop and execute effective lead generation strategies to attract qualified prospects and potential apartment buyers through digital and offline marketing channels.
✔ Support Sales with Quality Leads: Ensure a continuous flow of qualified and relevant sales leads to the sales team in alignment with monthly sales targets and business requirements.
✔ Manage CRM & Lead Conversion: Oversee the Customer Relationship Management (CRM) system to ensure accurate lead tracking, timely follow-ups, proper customer data management, and improved lead-to-customer conversion.
✔ Plan Digital & Offline Marketing Campaigns: Develop, coordinate, and supervise digital marketing campaigns, offline promotional activities, events, property campaigns, and other marketing initiatives.
✔ Conduct Market Research: Analyze market trends, customer preferences, competitor activities, and customer behavior to identify new marketing opportunities and support business growth.
✔ Coordinate with Sales Team: Work closely with the sales department to align marketing activities with sales objectives, improve lead conversion, and contribute to sales growth and target achievement.
✔ Manage Marketing Budget & ROI: Prepare, monitor, and control the marketing budget, ensuring efficient allocation of resources and maximum return on investment (ROI).
✔ Monitor Marketing Performance: Track campaign performance, lead generation results, customer engagement, and conversion metrics to identify improvement opportunities and optimize marketing effectiveness.
✔ Perform other relevant marketing, branding, lead generation, CRM, and business development responsibilities as assigned by management.