Datascape IT Limited

The selected candidate will be responsible for developing and executing integrated digital marketing strategies that support overall business objectives, brand growth, customer engagement, and lead generation. The role will oversee digital campaigns, SEO, SEM, social media, content marketing, analytics, and performance optimization across multiple digital channels. Key Responsibilities ✔ Digital Marketing Strategy: Develop and execute integrated digital marketing strategies aligned with overall business objectives, growth targets, and marketing goals. ✔ Social Media Marketing: Plan, manage, and optimize social media strategies across Facebook, LinkedIn, Instagram, and X (Twitter) to increase brand awareness, audience engagement, and lead generation. ✔ Paid Advertising & Performance Marketing: Plan, execute, monitor, and optimize performance-driven paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant digital advertising platforms. ✔ SEO & SEM: Develop and implement SEO and SEM strategies, including on-page SEO, off-page SEO, keyword research, content optimization, and initiatives focused on sustainable organic growth. ✔ Content Strategy: Lead the overall content strategy and coordinate the development of engaging content for websites, social media, email campaigns, and other digital channels. ✔ Campaign Optimization: Monitor digital marketing campaigns and continuously optimize performance based on campaign data, audience insights, conversion metrics, and business objectives. ✔ Digital Marketing Analytics: Track and analyze key performance indicators (KPIs), including website traffic, lead generation, conversion rate, Customer Acquisition Cost (CAC), ROI/ROAS, engagement, and overall campaign performance. ✔ Analytics & Reporting Tools: Utilize Google Analytics, Google Search Console, Meta Business Suite, and other analytics platforms to generate actionable insights and prepare regular digital marketing performance reports. ✔ Email & Database Marketing: Plan and execute email marketing, database marketing, and digital outreach campaigns to generate qualified leads and strengthen customer relationships. ✔ Online Brand Management: Manage the company’s online brand presence and reputation across digital platforms while ensuring consistent brand messaging and communication. ✔ Competitor & Market Analysis: Conduct competitor analysis and monitor emerging digital marketing trends, technologies, platforms, and consumer behavior to identify new opportunities. ✔ Budget Management: Manage digital marketing budgets and ensure efficient allocation of advertising spend to maximize campaign performance, ROI, and overall marketing efficiency. ✔ Cross-Functional Collaboration: Collaborate with Sales, Creative, Product, and other internal teams to ensure effective marketing alignment, lead nurturing, and conversion. ✔ Team Leadership: Lead, guide, and mentor digital marketing team members while coordinating with external agencies, freelancers, and vendors when required. ✔ Continuous Testing & Innovation: Continuously test new digital channels, creative approaches, target audiences, and campaign strategies to improve digital marketing performance and contribute to sustainable business growth.