Gadget & Gear

Job Context Founded in 2011, Gadget & Gear is an Apple Authorized Reseller and one of Bangladesh’s leading multi-brand technology retailers. With 25 premium outlets across Dhaka, Narayanganj, Chattogram, and Sylhet, along with a nationwide e-commerce platform, the company is focused on making genuine technology products accessible to customers across Bangladesh. The SEO Specialist – Team Lead will lead the company’s organic growth initiatives, with a strong focus on e-commerce SEO, search visibility, and converting organic traffic into measurable business results. Key Responsibilities Develop and lead an SEO strategy aligned with traffic, revenue, and brand growth goals. Manage and mentor the SEO and Content team, including task allocation, KPI setting, performance reviews, and execution. Conduct technical SEO audits and coordinate with developers to resolve crawling, indexing, rendering, speed, Core Web Vitals, canonical, and schema issues. Develop keyword strategies for product, category, brand, campaign, store-location, and informational pages based on search intent and business value. Optimize product/category pages, metadata, headings, URLs, images, internal linking, filters, and on-page content. Establish scalable SEO processes for a large e-commerce website with extensive products, brands, and categories. Prepare and review content briefs to ensure accuracy, originality, relevance, brand consistency, and SEO performance. Improve visibility across search engines, featured snippets, AI search/answer engines, and local search. Implement and validate relevant structured data/schema markup, including Product, Offer, Review, Breadcrumb, Organization, LocalBusiness, and FAQ. Track rankings, organic traffic, engagement, conversions, revenue, and ROI using GA4, Google Search Console, and SEO tools. Conduct competitor and content-gap analysis to identify new organic growth opportunities. Lead ethical link-building, authority-building, and digital PR initiatives to earn quality backlinks and brand mentions. Collaborate with E-commerce, Development, Product, Merchandising, Retail, Content, and Digital Marketing teams on SEO initiatives.