We are looking for a results-driven Digital Marketing Specialist to plan, execute, and optimize performance marketing campaigns across multiple digital platforms. The ideal candidate will have strong expertise in paid advertising, conversion tracking, campaign optimization, and data-driven marketing strategies. Key Responsibilities ✔ Plan, execute, monitor, and optimize Google Ads campaigns, including Search, Display, Shopping, Performance Max, and YouTube Ads. ✔ Manage and optimize paid advertising campaigns across Facebook, Instagram (Meta Ads), and TikTok Ads. ✔ Develop effective digital marketing strategies focused on increasing sales, ROAS, conversions, and overall business growth. ✔ Create compelling promotional offers, campaign strategies, and sales-focused marketing funnels. ✔ Set up, manage, and maintain Google Tag Manager (GTM), Google Analytics 4 (GA4), Google Ads Conversion Tracking, Meta Pixel, and Conversion API (CAPI). ✔ Analyze campaign performance, customer behavior, website activity, and conversion data to identify opportunities for improvement. ✔ Conduct keyword research, audience research, competitor analysis, and A/B testing to improve campaign effectiveness. ✔ Optimize advertising budgets and campaign spending to achieve profitable customer acquisition and maximize Return on Ad Spend (ROAS). ✔ Work closely with the Content and Creative Teams to develop high-converting ad creatives, promotional content, and video campaigns. ✔ Monitor key performance indicators and prepare regular campaign performance reports. ✔ Provide actionable insights and strategic recommendations based on marketing data and campaign results.