Outbound Outreach Officer
Originate Marketing
Office Hours:
Must be willing to work in any of the following shifts: 10:00 AM–7:00 PM, 11:00 AM–8:00 PM, 1:00 PM–9:00 PM, or 2:00 PM–10:00 PM.
This is a fully office-based role. Applications from candidates seeking remote work will not be considered.
Responsibilities:
Plan, coordinate, and execute end-to-end cold outreach campaigns through LinkedIn and email to generate qualified leads and schedule meetings.
Develop, refine, and maintain targeted prospect lists using data sourcing tools, LinkedIn Sales Navigator, and other lead generation platforms.
Create and optimize outreach content, including LinkedIn connection requests, follow-up messages, email sequences, and campaign scripts tailored to specific target audiences.
Develop and manage campaign content and creative materials, including messaging frameworks, value propositions, and campaign briefs.
Manage daily outreach activities, including campaign scheduling, inbox monitoring, response management, and follow-up coordination.
Oversee outreach tools and platforms, including LinkedIn automation software, email delivery platforms, CRM systems, and data enrichment tools.
Monitor, analyze, and report key performance indicators, including outreach volume, connection rates, response rates, meetings booked, and conversion rates.
Maintain effective client communication by preparing weekly and monthly performance reports, campaign updates, and strategic recommendations.
Collaborate with content, design, and sales teams to ensure outreach communications align with the brand identity, campaign objectives, and target audience.
Conduct A/B testing of outreach messages, email subject lines, sequences, and campaign strategies to improve engagement and conversion performance.
Identify and resolve workflow inefficiencies to ensure campaigns are executed smoothly, accurately, and within established compliance guidelines.
Stay informed about LinkedIn algorithm updates, email deliverability practices, emerging outreach trends, and new tools to maintain campaign effectiveness and competitiveness.
