ShopUp

The inspiration for ShopUp came from Afeef Zaman's visits to see his grandparents in Bauphal, Patuakhali, where the largest pottery cluster of Bangladesh is located. During his visits, Afeef noted how the small pottery businesses struggled to scale and compete with large conglomerates that easily captured the market due to strong distribution capabilities. Delving deeper into the challenges faced by small businesses, the primary obstacles hindering their growth were identified: efficient sourcing, seamless logistics, and affordable financing.

Today, ShopUp facilitates easy access to quality food and household items at the best price, for 31 million people in Bangladesh, by connecting mills and manufacturers to a network of small neighbourhood shops