As a Digital Marketing Lead, you will oversee the planning and execution of multi-channel digital marketing campaigns designed to generate quality leads, strengthen brand visibility, and drive business growth for multiple clients. This role is ideal for a performance-driven professional who enjoys working with data, exploring emerging technologies, testing new strategies, and helping brands achieve measurable success in the digital landscape. Key Responsibilities ✔ Plan, manage, and execute paid advertising campaigns across Google Ads, Meta, LinkedIn, and other digital platforms. ✔ Conduct keyword research, analyze campaign performance, optimize marketing strategies, and perform on-page SEO, off-page SEO, and technical SEO audits. ✔ Monitor key performance indicators (KPIs), analyze data using Google Analytics 4 (GA4), and prepare comprehensive client reports and performance dashboards. ✔ Support A/B testing, Conversion Rate Optimization (CRO), and marketing funnel improvement initiatives. ✔ Monitor emerging digital marketing trends and develop innovative ideas to improve client campaign performance. ✔ Manage project schedules, deadlines, and deliverables in coordination with account management and creative teams. ✔ Leverage AI-powered tools to improve content creation efficiency, quality, and overall marketing productivity. ✔ Collaborate with content strategists and marketing professionals to develop and execute effective campaign strategies. ✔ Work closely with the Sales team, providing technical marketing insights and expertise to support client acquisition and business development. ✔ Stay updated on the latest design trends, AI tools, digital marketing technologies, and video marketing techniques.