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BRAC
Assistant General Manager, Marketing
Application Deadline: Jun 14, 2025
Summary
Published: May 29, 2025 Vacancy: Not Specified Gender: Any
Age: Not Specified Career Level: Experienced Professional Experience: 10 Year
Salary: Not Specified Location: Dhaka
Requirements

Education


  • Masters, Marketing

Experience


  • 10 Year

Additional Requirements


We will prioritize individuals who possess significant proficiency in developing and implementing rural marketing strategies. This involves not only the development and management of innovative campaigns for rural products and services but also a deep understanding of the unique dynamics and consumer behaviors within rural markets in order to achieve business objectives.

Responsibilities & Context

  • Lead and supervise a strong marketing team, extend support to develop policies and procedures, and add value to business growth;

  • Lead, monitor, and evaluate marketing strategies, long-term projections, and business plans for products based on volume and value, as well as the company's financial objectives within the planning horizon;

  • Use creativity as well as a strong marketing skills base to come up with unique but sound proposals to develop relationships and business with large, influential customers;

  • Support the sales team to achieve a satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends;

  • Promote and establish the brand for the market and prepare and implement the country plan: brand promotion of the product, national & international seed fairs, customer and dealer meetings, etc. ;

  • The individual is responsible for planning and supervising advertising and promotion activities, which encompass print, online, electronic media, and direct communications;

  • Ensures effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets;

  • Actively support key field marketing activities and design and plan new variety launch events together with crop marketing specialists;

  • The individual oversees the development of the market channel and works closely with the sales team to establish sales territories, quotas, and goals;

  • Consult with the legal department in the country to ensure that all our promotional materials and activities comply with local laws and regulations;

  • Collect, interpret, and translate country-specific market & competitor intel into planning (analysis, follow-up). The individual is responsible for overseeing and evaluating market research, as well as adjusting the marketing strategy to meet evolving market and competitive conditions;

  • Develop pricing strategies, establish price fixation, conduct cost analysis, and improve profitability according to the plan and company standards;

  • The team develops and recommends product positioning and packaging strategies to achieve the highest possible long-term market share;

  • Maintain liaison with R&D for developing, screening, and selecting suitable new variety as per changing market dynamics and production team;

  • Represent, contact and develop cooperation with the seed industry association on behalf of company as local and international organization as when necessary;

  • Fill up portfolio gaps through strategic alliances from internal or suitable external sources;

  • Directs training & development and performance evaluations to develop and control marketing programs;

  • Frequent field visits are mandatory to follow up the marketing activities;

  • Establish a safeguarding culture across all levels of the programme by implementing the safeguarding policy. Act as a key source of support, guidance, and expertise on safeguarding for establishing a safe working environment;

  • Responsible to ensure team members are appropriately trained,supported, and have access to resources regarding issues that are identified and actioned in accordance with the safeguarding policy and procedure;

  • Follow the safeguarding reporting procedure in case any reportable incident takes place, encourage others to do so.


Compensation & Other Benefits
  • Mobile bill
  • Performance bonus
  • Salary Review: Yearly
  • Lunch Facilities: Partially subsidize
  • Festival Bonus: 2

Other Benefits


Festival Bonus, Contributory Provident Fund, Gratuity, Health and Life Insurance, Maternity/Paternity Leave, Wellness Centre Facility, Transport Facility, Subsidised lunch, Day Care Facility and others as per policy

Work Place

Work from Office

Employment Status

Type: Full Time/Permanent

Shift: Day Shift

Job Location

Dhaka

Company Information
Company Name: BRAC

Address: BRAC Centre 75 Mohakhali, Dhaka-1212 Bangladesh


Business Type : NGO/Development

Website Link : www.brac.net
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