Education

• Bachelor/Honors, Bachelor of Business Administration (BBA)

Experience

• 5 Year to 8 Year

Additional Requirements

• Brand Strategy & Identity
• Develop and implement a distinctive brand identity and positioning strategy for residential, commercial, and mixed-use real estate projects.
• Craft a consistent and compelling brand voice across all marketing channels, ensuring alignment with company values and market expectations.
• Conduct in-depth market research on trends, customer behavior, and buyer preferences within the Bangladeshi real estate sector to tailor branding strategies effectively.
• Marketing Campaigns & Advertising
• Plan and execute integrated marketing campaigns targeting diverse customer segments.
• Create and manage advertising campaigns across online and offline platforms including print, billboards, social media, and event marketing.
• Monitor, analyze, and report campaign performance metrics to refine strategies and improve return on investment (ROI).
• Lead Generation & Customer Engagement
• Develop and manage lead generation strategies using CRM tools, digital listings, open houses, and virtual property tours.
• Drive initiatives that enhance customer engagement, build brand loyalty, and elevate the overall customer experience.
• Work closely with the sales team to understand client needs, create targeted marketing efforts, and support successful lead conversion.
• Digital Marketing & Online Presence
• Design and execute a comprehensive digital marketing strategy incorporating social media marketing, SEO, SEM, and email campaigns.
• Manage and grow social media platforms (e.g., Facebook, Instagram, LinkedIn) to increase engagement, generate leads, and build an online community.
• Use analytics tools to track digital performance, generate insights, and implement data-driven improvements.
• Market Intelligence & Competitive Analysis
• Conduct regular market research on real estate trends, property values, and customer needs to stay competitive and proactive.
• Analyze competitor branding, positioning, and marketing strategies to identify opportunities for differentiation.
• Provide strategic recommendations based on insights to adjust pricing, project positioning, and promotional approaches.
• Events & Stakeholder Relations
• Plan and coordinate promotional events, including property expos, project launch events, and customer appreciation initiatives.
• Build and maintain strong relationships with key stakeholders such as real estate agents, media partners, and influencers to enhance brand credibility.
• Represent the company at industry events to promote a positive brand image and expand professional networks.
• Project & Budget Management
• Manage the marketing budget efficiently, ensuring optimal allocation of resources across campaigns and projects.
• Oversee project timelines and ensure marketing deliverables are completed within scope, time, and budget.
• Prepare regular reports for senior management on marketing performance, offering insights and recommendations for continuous improvement.

• T/A
• Mobile bill
• Performance bonus
• Provident fund
• Salary Review: Yearly
• Lunch Facilities: Partially subsidize
• Festival Bonus: 2

Work Place

Work from Office

Employment Status

Type: Full Time/Permanent

Shift: Day Shift

Job Location

Dhaka