Education

• Bachelor/Honors, Bachelor of Business Administration (BBA)

Experience

• 5 Year

Additional Requirements

Skills

• COMMUNICATION
• SEO and Digital Marketing
• SQL

Key Responsibilities

1. Multi-Brand Communication & Execution

- Lead brand communication planning and execution across all four assigned brands, tailoring strategies based on each brand's positioning, target audience, and lifecycle stage.

- Maintain consistency in tone, message, and brand identity across digital channels and content types.

- Align all executions with broader brand objectives and business goals.

2. Campaign Development & Content Planning

- Design and manage integrated marketing campaigns across brands—covering awareness, lead generation, and conversion objectives.

- Develop separate content calendars for each brand, including thumb-stopping copy, creatives, videos, and storytelling for organic and paid posts.

- Coordinate with internal and freelance creative teams for on-time execution.

3. Digital Marketing Strategy & Martech Execution

- Design digital strategies for each brand using a mix of performance and organic channels.

- Execute SEO, social media marketing, email campaigns (during key moments), and landing page optimization tailored to each brand.

- Use digital martech tools (CRM, automation platforms) to streamline communication and engagement funnels.

4. Paid Media Buying & Optimization

- Independently manage Meta, Google, and YouTube media buying campaigns for all brands.

- Allocate budgets smartly across brands to achieve maximum ROI, CTR, and conversion outcomes.

- Implement retargeting, A/B testing, and funnel optimization to ensure efficiency and growth.

5. Lead Generation & Funnel Ownership

- Build and execute lead generation strategies brand-wise—whether for real estate inquiries, resort bookings, or student leads.

- Drive and nurture MQLs through performance content and automation until handover to sales teams.

- Track full-funnel metrics (CPL, MQL > SQL > Customer) and continuously improve conversion rates.

Must-Have Skills & Certifications

- 5–6 years of proven experience in brand & digital marketing, preferably managing multiple brands simultaneously.

- Strong hands-on skills in Meta Ads Manager, Google Ads, and CRM tools.

- Meta Certification (e.g., Meta Certified Media Buying Professional) is mandatory.

- Experience in lead gen-focused brands like real estate, education, or hospitality is highly preferred.

- Proficiency in Google Analytics, email platforms (e.g., Mailchimp, Sendinblue), Canva/Adobe tools, and social scheduling tools.

- Strong creative judgment, attention to detail, and multi-tasking ability.

• Weekly 2 holidays
• Salary Review: Half Yearly
• Lunch Facilities: Partially subsidize
• Festival Bonus: 2

Work Place

Work from Office

Employment Status

Type: Full Time/Permanent

Job Location

Banani