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Nagad Limited

Bank/Non-Bank Fin. Institution

Manager - Brand Strategy & Communication

Nagad Limited

Application Deadline : 30 Aug 2026

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Vacancy:1
Age:Not Specified
Location:Dhaka
Salary:Competitive
Experience:8-9 Year
Gender:No Preference
Job Type:Full Time/Permanent
Industry:Bank/Non-Bank Fin. Institution
Published:20 Aug 2026

Education

  • Bachelor/Honors, Bachelor of Business Administration (BBA), in Marketing
  • Masters, Master of Business Administration (MBA), in Marketing

Experience

  • 8-9 Year

Skills

  • Analytical and research skills
  • Brand Management
  • Campaign management
  • Communication and interpersonal skill
  • Consumer Behavior
  • Creative and innovative
  • Communication and Negotiation Skill
  • Strategic Decision Making
  • Strategic planning
  • FinTech
  • Stakeholder Management
  • Marketing Communication

Additional Requirements

  • Previous experience in fintech, Mobile Financial Services (MFS), banking, or other regulated and trust-sensitive industries will be strongly preferred.
  • Strong expertise in strategic brand planning and management.
  • Proficiency in analyzing consumer behavior, market trends, and customer insights.
  • Ability to evaluate campaign effectiveness, performance metrics, and return on investment (ROI).
  • Skilled in developing campaign briefs and assessing creative concepts and deliverables.
  • Proven ability to manage agencies and coordinate effectively with cross-functional stakeholders.
  • Knowledge of regulatory communications and announcements within the financial services sector.

Responsibilities & Context

  • Lead the complete marketing communication strategy across ATL, BTL, Digital, PR, Social Media, and Experiential platforms, ensuring consistent and engaging brand communication across all customer touchpoints.
  • Plan, coordinate, and execute large-scale nationwide campaigns and major brand initiatives.
  • Create effective go-to-market strategies for new products, services, and potential growth areas while working with Product, Technology, Commercial, Customer Experience, and other cross-functional teams to align marketing and business objectives.
  • Implement integrated marketing programs designed to drive business growth, strengthen customer engagement, and increase customer acquisition.
  • Maintain strong relationships with creative, media, production, and research agencies; assess their performance against defined KPIs, manage agency selection and pitch processes, and ensure quality creative work that complies with brand guidelines.
  • Use consumer insights and market research to develop communication strategies, monitor brand awareness and health metrics, evaluate campaign performance, identify key learnings, and analyze competitor advertising activities.
  • Oversee the Brand & Communication budget with a focus on efficient spending and strong ROI; set and track brand KPIs, campaign performance indicators, and long-term brand impact metrics while preparing detailed performance reports and actionable insights.
  • Maintain accurate documentation, ensure compliance with relevant policies and standards, and deliver regular performance reports for all brand and communication activities. 
 
 
 

Compensation & Other Benefits

  • Festival Bonus: 2 (Yearly)
  • Mobile bill
  • Provident fund
  • Weekly 2 holidays
  • Insurance

Workplace

from office

Employment Status

Full Time/Permanent

Job Location

Dhaka

Company Information

Nagad Limited

Bank/Non-Bank Fin. Institution

Address:

Delta Dahlia Tower, 36 Kemal Ataturk Ave, Dhaka 1213

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