Senior Executive - Branding

✔ Candidates with an academic background from IBA, University of Dhaka, North South University, BRAC University, East West University, or American International University-Bangladesh (AIUB) will receive preference.

✔ 3 to 5 years of relevant professional experience is required.

✔ Support the development and execution of brand strategies, ensuring strong brand identity, clear market positioning, and consistent communication across all corporate channels.

✔ Plan, coordinate, and implement online and offline marketing campaigns, promotional activities, corporate events, exhibitions, and brand awareness programs.

✔ Coordinate the creation of marketing and promotional materials, including banners, posters, brochures, flyers, corporate profiles, and other branding content, while ensuring alignment with established brand guidelines.

✔ Conduct market research and analyze customer preferences, industry developments, and competitor activities to identify opportunities and recommend strategies for enhancing brand visibility and market competitiveness.

✔ Oversee brand-related content and communications across the company website, social media channels, and other digital platforms to maintain consistent messaging and a professional brand image.

✔ Work closely with Sales, Business Development, Customer Care, Technical/NOC teams, designers, advertising agencies, printing vendors, and other stakeholders to execute marketing initiatives and support new service launches.

✔ Assist in preparing marketing budgets, track campaign expenditures, and monitor activities against approved budgets, timelines, and KPIs. Maintain accurate records of vendors, expenses, and promotional activities.

✔ Prepare periodic marketing and campaign performance reports, assess campaign effectiveness, identify areas for improvement, and carry out other relevant responsibilities assigned by the supervisor or Management.