Celero aims to establish itself as a technologically advanced distribution, delivery, and online & digital platform management company, ensuring nationwide end-to-end availability of innovative, hygienic, socially responsible, and technology-driven products and services. The company is committed to providing secure and efficient logistics through fast, reliable, and convenient transportation solutions for all customer segments.

Celero functions as the parent organization, managing a portfolio of subsidiary companies, including Celero Lives and Shetu Digital. Shetu Digital operates through two specialized entities: Shetu Digital (B2B) and Pure Lives Limited (B2C), catering to both business and consumer markets.